Cannes Lions

Los finalistas latinos en las 7 últimas shortlists de Cannes Lions

Estas son las piezas latinas finalistas en las 7 shortlists que Cannes Lions ha sacado hoy del horno

Las agencias oriundas de América Latina han atrapado este martes en Cannes Lions 120 nominaciones en las 7 últimas shortlists desveladas.

cannes lionsEn su segunda jornada Cannes Lions ha tenido a bien poner en manos de los participantes 7 nuevas listas cortas, y como ya ocurriera ayer, la representación latinoamericana es en ellas extraordinariamente populosa. Las agencias oriundas de América Latina han atrapado este martes en Cannes Lions 120 nominaciones (18 en Film Craft, 10 en Digital Craft, 21 en Industry Craft, 21 en Entertainment, 4 en Entertainment for Music, 38 en Brand Experience & Activation, y 4 Creative eCommerce).

Si nos detenemos en Film Craft, a cuya lista corta han conseguido arribar 256 piezas, Latinoamérica ha conseguido emplazar 18 trabajos finalistas.

– “Who?” / Ponce Buenos Aires / Agosto Buenos Aires / Networks Group Latin America, Fox Premium (Argentina)

– “#Shutupdeath” / DDB Paris / Frenzy Paris / Saigon São Paulo / Médecins Du Monde, Médecins Du Monde (Brasil)

– “#Shutupdeath” / DDB Paris / Frenzy Paris / Saigon São Paulo / Médecins Du Monde, Médecins Du Monde (Brasil)

– “Endless Stories” / AlmapBBDO São Paulo / Getty Images, Getty Images (Brasil)

– “Survivors” / Young And Rubicam Mexico Mexico City / Juan B Justo Mexico City / Landia Films Mexico City / Silence Mexico City /The Children Foundation, Save The Children Foundation (México)

– “#Shutupdeath” / DDB Paris / Frenzy Paris / Saigon São Paulo / Médecins Du Monde, Médecins Du Monde (Brasil)

– “Game” / Prolam Y&R Santiago / Accion Films Santiago / Clio Mastering Santiago, / Polla, Loto (Chile)

– “Dog” / Prolam Y&R Santiago / Accion Films Santiago / Clio Mastering Santiago, / Polla, Loto (Chile)

– “Nap” / Prolam Y&R Santiago /Accion Films Santiago / Clio Mastering Santiago, / Polla, Loto (Chile)

– “Wife” / Prolam Y&R Santiago /Accion Films Santiago / Clio Mastering Santiago, / Polla, Loto (Chile)

– “Survivors” / Young And Rubicam Mexico Mexico City / Juan B Justo Mexico City / Landia Films Mexico City / Silence Mexico City / Save The Children Foundation, Save The Children Foundation (México)

– “First Aperture” / AlmapBBDO São Paulo / AlmapBBDO São Paulo / Evil Twin São Paulo / Getty Images Brazil / Vetor Zero São Paulo / Getty Images, Getty Images (Brasil)

– “Endless Stories” / AlmapBBDO São Paulo / Getty Images, Getty Images (Brasil)

– “Survivors” / Young And Rubicam Mexico Mexico City / Juan B Justo Mexico City / Landia Films Mexico City / Silence Mexico City / Save The Children Foundation, Save The Children Foundation (México)

– “A Strange Animal” / Rebolucion Buenos Aires / Anonymous Content Culver City / Rebolucion Buenos Aires / Goverment Of Colombia, Government (Argentina)

– “The Fall” / Wmccann São Paulo / Loud São Paulo / Zombie Studio São Paulo /Hospital De Amor, Institutional (Brasil)

– “Bonfire” / Cp+B São Paulo /Vetor Zero / Lobo São Paulo / Yoki, Yoki (Brasil)

– “Heart Of A Lio” / TBWA\Chiat\Day Los Angeles / Gizmo Buenos Aires, Para Pepsico, Gatorade (Argentina)

A la lista corta de Digital Craft, a la que han llegado un total 69 piezas finalistas, 10 tienen sabor latino.

– “Next” / R/GA São Paulo / R/GA São Paulo / Bradesco Banco, Next App (Brasil)

– “Endless Stories” / AlmapBBDO São Paulo /Getty Images, Getty Images (Brasil)

– “Vr Vaccine” / Ogilvy Brasil São Paulo / Shutterstock New York / Sonido São Paulo / Vetor Filmes São Paulo, Hermes Pardini São Paulo /Hermes Pardini, Diagnosis Lab (Brasil)

– “Ricky Brasil” / Ogilvy Brasil São Paulo / Evil Twin São Paulo / Nexo.Ai São Paulo / Notan Studio São Paulo / Stratostorm São Paulo / Trator Filmes São Paulo, Forbes Brasil São Paulo / Forbes Brasil (Brasil)

– “The Canceller” / Grey Brazil São Paulo / Reclame Aqui, Reclame Aquí (Brasil)

– “Ricky Brasil” / Ogilvy Brasil São Paulo / Por Evil Twin São Paulo / Nexo. Ai São Paulo / Notan Studio São Paulo / Stratostorm São Paulo / Trator Filmes São Paulo, Forbes Brasil São Paulo / Forbes Brasil (Brasil)

– “Vr Vaccine” / Ogilvy Brasil São Paulo / Shutterstock New York / Sonido São Paulo / Vetor Filmes São Paulo, Hermes Pardini São Paulo / Hermes Pardini, Diagnosis Lab (Brasil)

– “Ricky Brasil” / Ogilvy Brasil São Paulo / Evil Twin São Paulo / Nexo. Ai São Paulo / Notan Studio São Paulo / Stratostorm São Paulo / Trator Filmes São Paulo, Forbes Brasil São Paulo / Forbes Brasil (Brasil)

– “The Canceller” / Grey Brazil São Paulo / Reclame Aqui, Reclame Aquí (Brasil)

– “Ricky Brasil” / Ogilvy Brasil São Paulon / Evil Twin São Paulo / Nexo.Ai São Paulo / Notan Studio São Paulo / Stratostorm São Paulo / Trator Filmes São Paulo, Forbes Brasil São Paulo / Forbes Brasil, Corporate Image, Ogilvy Brasil São Paulo (Brasil)

La shortlist de Industry Craft, donde se han abierto paso 202 piezas, 25 son “made in LATAM”.

– “Re-Reborn” / FCB Brasil São Paulo / Clube De Criação, Brazilian Creative Club Festival / Bleach Post Sao Paolo / On Projeções São Paulo / Saigon São Paulo / Vocoder São Paulo (Brasil)

– “The Alphabet Of Brazilian Summer” / AlmapBBDO São Paulo, Para Alpargatas, Havaianas / Almapbbdo São Paulo (Brasil)

– “Re-Reborn” / FCB Brasil São Paulo / Clube De Criação, Brazilian Creative Club Festival / Bleach Post Sao Paolo / On Projeções São Paulo / Saigon São Paulo / Vocoder São Paulo (Brasil)

– “Dumb” / El Taier Ddb Centro Guatemala City / Give A Little Bit, Against Bullying, / Mr Pixel Bogota (Colombia)

– “Circles” / Mercado McCann Buenos Aires / Shutterstock, Shutterstock / Mercado McCann Buenos Aires (Argentina)

– “Deforested Bones” / Havas Colombia Medellin /Universidad Nacional De Colombia, Institucional (Colombia)

– “Still Shaking” / Landor Mexico City / The National Autonomous University Of Mexico (UNAM) / Landor Mexico City (México)

– “Hahaha” / Agencia Um Recife / Uninassau, Uninassau (Brasil)

– “Hehehe” / Agencia Um Recife / Uninassau, Uninassau (Brasil)

– “Kkkkk” / Agencia Um Recife / Uninassau, Uninassau (Brasil)

– “Copa America” / Prolam Y&R Santiago / El Mostrador, Newspaper (Chile)

– “Pope” / Prolam Y&R Santiago / El Mostrador, Newspaper (Chile)

– “Mosaic Tiles” / Africa São Paulo /Disque Denuncia (Report Hotline), Against Child Labor / Cream Studio Sao Paulo / Walkin Pictures Sao Paulo (Brasil)

– “Red Carpet” / Africa São Paulo / Disque Denuncia (Report Hotline), Against Child Labor / Cream Studio Sao Paulo / Walkin Pictures Sao Paulo (Brasil)

– “Breno Ferreira” / Y&R Brazil São Paulo / Bic, Bic Pens (Brasil)

– “Zhun Izumi” / Y&R Brazil São Paulo / Bic, Bic Pens (Brasil)

– “Benson Chin” / Y&R Brazil São Paulo / Bic, Bic Pens (Brasil)

– “Visit Baja California Sur” / Oro Negro Creative Store S.A De C.V Mexico City, / Mexico, Tourism (México)

– “3 Kids” / Y&R Brazil São Paulo / Plan International, Institutional (Brasil)

– “Marathon” / Fahrenheit Ddb Lima / Qroma, Eco American Colors (Perú)

– “Subway” / Fahrenheit Ddb Lima / Qroma, Eco American Colors (Perú)

– “Astronaut” / Young And Rubicam Mexico Mexico City / Save The Children Foundation, Save The Children Foundation / Por Oxigeno Producciones Madrid, España (México)

– “Contortionists” / Africa São Paulo, Para L&Pm, Pocket Books / Platinum Sao Paulo (Brasil)

– “Visit Baja California Sur” / Oro Negro Creative Store S.A De C.V Mexico City, /Mexico, Tourism (México)

– “Astronaut” / Young And Rubicam Mexico Mexico City / Save The Children Foundation, Save The Children Foundation / Oxigeno Producciones Madrid, España (México)

Entertainment, cuya lista corta ha acogido en su seno a 148 piezas, ha regalado 21 nominaciones a Latinoamérica.

– “Pimp The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Brasil” / Wieden+Kennedy São Paulo / Antfood São Paulo / Landia São Paulo Para Old Spice (P&G), Old Spice Deodorant (Brasil)

– “Who?” / Ponce Buenos Aires / Agosto Buenos Aires Para Fox Networks Group Latin America, Fox Premium (Argentina)

– “Who?” / Ponce Buenos Aires / Agosto Buenos Aires / Fox Networks Group Latin America, Fox Premium (Argentina)

– “#Shutupdeath” / DDB Paris Producido Por Frenzy Paris / Saigon São Paulo / Médecins Du Monde, Médecins Du Monde (Brasil)

– “Love Story” / Young And Rubicam Mexico Mexico City / Silence Mexico City / Urbano Lab Mexico City / Wabi Productions Mexico City /Telefónica Movistar, Telefónica Movistar (México)

– “01.09” / AlmapBBDO São Paulo / AlmapBBDO São Paulo / O2 Filmes São Paulo / Punch Audio São Paulo / Volkswagen Do Brasil, Polo (Brasil)

– “The Red Stain” / Landia São Paulo Producido / Landia São Paulo / Francis Ford Coppola Winery, Francis Ford Coppola “Director’s Cut” Wine, Argentina, Landia Buenos Aires (Argentina)

– “Endless Stories” De AlmapBBDO São Paulo Producido Por AlmapBBDO São Paulo Para Getty Images, Getty Images (Brasil)

– “Voces Expertas” / J. Walter Thompson Puerto Rico San Juan Producido Por Zapatero Films San Juan Para Triple-S, Triple-S Advantage, Puerto Rico OMD Puerto Rico San Juan (Puerto Rico)

– “Miss Peru Measurements” / Latina Media Lima Producido / Latina Media Lima Para Latina, Latina Television (Perú)

– “We Belong To Each Other” / Maruri Grey Guayaquil / Maruri Grey Guayaquil Para Telerama Tv, Media Network (Ecuador)

– “The Game That Never Was” / Grey Colombia Bogotá / Grey Colombia Bogotá / Lechuga Bogotá / Blu Radio, Sports Radio Station (Colombia)

– “Stranger Broadcast” / AKQA São Paulo Producido Por Bando São Paulo / Netflix, Stranger Things, Brazil, VML São Paulo (Brasil)

– “Stranger Broadcast” / AKQA São Paulo Producido Por Bando São Paulo / Netflix, Stranger Things, Brazil, VML São Paulo (Brasil)

– “Minivarsky” / Ogilvy Argentina Buenos Aires / Oruga Cine Buenos Aires / DirecTV, DirecTV Mundial (Argentina)

– “Unlimited Apologies” / McCann Lima / Entel, Entel Unlimited Calls (Perú)

– “The Neymarless Sponsorship” / AlmapBBDO São Paulo / AlmapBBDO São Paulo / Saigon São Paulo / Satelite Audio São Paulo / Gol Linhas Aereas, Gol Linhas Aereas (Brasil)

– “The Game That Never Was” / Grey Colombia Bogotá / Grey Colombia Bogotá / Lechuga Bogota / Blu Radio, Sports Radio Station, Colombia Blu Radio Bogotá (Colombia)

– “The Hacking Jersey” / Houdini Lima / Apagaincendios Lima Para Cristal, Alcoholic Drink (Perú)

– “Minivarsky” / Ogilvy Argentina Buenos Aires / Oruga Cine Buenos Aires / DirecTV, DirecTV Mundial (Argentina)

-D07/033 “Blind Passion” / Nbs Rio De Janeiro / Brcinema Rio De Janeiro / Soundzilla São Paulo / Flamengo, Soccer Club, Brazil Nbs Rio De Janeiro (Brasil)

Bastan menos feroz se ha mostrado Latinoamérica en Entertainment for Music, donde ha conseguido 4 de 45 piezas finalistas.

– “DADDY YANKEE VS. BREAST CANCER” / SUSAN G. KOMEN RACE FOR THE CURE / J. WALTER THOMPSON PUERTO RICO San Juan, producción ZAPATERO FILMS San Juan (Puerto Rico)

– “SURVIVORS” / SAVE THE CHILDREN FOUNDATION / Y&R MEXICO, producción LANDIA FILMS Mexico City / SILENCE Mexico City (México)

– “ABSOLUT ART RESISTANCE” / ABSOLUT VODKA, de LIVEAD São Paulo BRAZIL / PRESS PASS PRODUÇÕES CULTURAIS E ARTÍSTICAS São Paulo / SOKO São Paulo (Brasil)

– “DADDY YANKEE VS. BREAST CANCER” / SUSAN G. KOMEN RACE FOR THE CURE, de J. WALTER THOMPSON PUERTO RICO San Juan, producción ZAPATERO FILMS San Juan (Puerto Rico)

En la lista de Brand Experience & Activation, que hacía este año su debut en Cannes Lions, han conseguido recalar 38 piezas latinas (de un total de 218).

-High Risk Athletes / Sancho BBDO Bogotá / Pepsi Co. (Colombia)

-VR Vaccine / Ogilvy Brasil São Paulo / Hermes Pardini (Brasil)

– Stories To Inhale / NBS São Paulo / Clin Kids (Brasil)

-Safecap / GTB Brasil São Paulo / Ford Motor Company (Brasil)

– Nissan’s Follow The Ball / Lew’Lara\TBWA São Paulo / Nissan do Brasil (Brasil)

– Volvo Live Reviews / Grey Brazil São Paulo / Volvo (Brasil)

– Stories Over Gray / VML São Paulo / Amazon (Brasil)

– Disclosure Caption / Y&R Brazil São Paulo / Carta Capital (Brasil)

– Unlimited Apologies / McCann Lima / Entel (Perú)

– Clorox Dropper Frog / DDB Guaynabo / Clorox Puerto Rico (Puerto Rico)

-Ricky Brasil /Ogilvy Brasil São Paulo / Forbes Brasil (Brasil)

– Aid Media / DDB Guaynabo para OAAPR / Puerto Rico (Puerto Rico)

– Gregorio Remastered / Circus Grey Peru Lima para Ayuda En Acción (Perú)

– Femplea / Wunderman Cato Johnson Buenos Aires / Fundación Mujeres En Igualdad (Argentina)

– My Line / MullenLowe SSP3 Bogotá / Ministry Of Communications & Technology (Colombia)

– Corruption Detector / Grey Brazil São Paulo / Reclame Aquí (Brasil)

– VR Vaccine / Ogilvy Brasil São Paulo / Hermes Pardini (Brasil)

-Low Cost Zone / Grey Chile Santiago / Sky Airline (Chile)

– The Voice Of Art / Ogilvy Brasil São Paulo / IBM (Brasil)

– Ricky Brasil / Ogilvy Brasil São Paulo / Forbes Brasil (Brasil)

– Perspectives / Wunderman Cato Johnson Buenos Aires / Movistar (Argentina)

– Safecap / GTB Brasil São Paulo / Ford Motor Company (Brasil)

– VR Vaccine / Ogilvy Brasil São Paulo / Hermes Pardini (Brasil)

– My Line / MullenLowe SSP3 Bogotá / Ministry Of Communications & Technology (Colombia)

– Disclosure Caption / Y&R Brazil São Paulo / Carta Capital (Brasil)

-Evita, The Equality Bill / Havas Buenos Aires / DDL&Co (Argentina)

– A Day Without Whopper / David Buenos Aires / Burger King (Argentina)

– Sensorial Tours / Maruri Grey Guayaquil / Ministerio De Turismo (Ecuador)

– The Honest Proposal / CIRCUS Grey Peru Lima / Flora Tristan (Perú)

– Volvo Live Reviews / Grey Brazil São Paulo / Volvo (Brasil)

– Blizzard Store / P4 Ogilvy Panama City / Dairy Queen (Panamá)

– The All-In Promo / David Buenos Aires / Newsan (Argentina)

– The Curse Of Tilcara / David Buenos Aires / Coca-Cola (Argentina)

– The Neymarless Sponsorship / AlmapBBDO São Paulo / Gol Linhas Aereas (Brasil)

– Volvo Live Reviews / Grey Brazil São Paulo / Volvo (Brasil)

– Corruption Detector /Grey Brazil São Paulo / Reclame Aquí (Brasil)

– Clorox Dropper Frog / DDB Guaynabo / Clorox Puerto Rico (Puerto Rico)

– The Price of Equality / Wunderman Phantasia Lima / Scotiabank (Perú)

Finalmente en Creative eCommerce, una sección que también debutaba este año en Cannes Lions, Latinoamérica ha emplazado 4 de 36 piezas finalistas en la shortlist.

– Bitecoins / DPZ&T São Paulo / McDonald’s Sao Paolo (Brasil)

– Reactive Poster / Ampfy São Paulo para Nike Epic Reac (Brasil)

– The All-In Promo / David Buenos Aires / Newsan Noblex (Argentina)

-The All-In Promo / David Buenos Aires / Newsan Noblex (Argentina)

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