Reportajes

"The Truth About Global Brands": Debate "Global or Die?"

Mesa debate bajo el título "Global or Die" en la presentación del estudio "The Truth About Global Brands" de McCann Worldgroup con Gabriela Díaz-Guardamino, marketing manager de IKEA, Javier Sánchez Lamelas, VP marketing Europe The Coca-Cola Company, y José María Zamora, chief marketing officer de Microsoft Ibérica.
Modera Gonzalo Sánchez-Taiz, executive managing director de Microsoft Ibérica

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