Eventos y Formación

Los ganadores de PIAF se conocerán el 30 de mayo

El festival PIAF presenta la lista corta del evento

Se han presentado 61 trabajos de 15 países en la lista corta de PIAF de este año de los cuales, 16 son Checos y 15 eslovacos

61 trabajos de 15 países han participado en la lista corta de PIAF de este año. De ellos, 16 son Checos y 15 eslovacos.

Los trofeos serán entregados por el jurado los días 28 y 29 de mayo. Los resultados de la competición y la muestra de los trabajos ganadores tendrá lugar al final de Communication Summit el 30 de mayo en el Slovansky dum en Praga. El evento reemplaza las conferencias internacionales anuales de PIAF que han tenido lugar desde hace ocho años. El evento cuenta con la principal estrella del jurado Bjorn Stahl quien responderá a la pregunta: ¿Por qué es tan importante estar un poco asustado antes de lanzar una campaña?

“Después de la poca participación del año pasado de las agencias nacionales, la situación ha mejorado y la Republica Checa tiene la mayor representación en las listas cortas. Esta es la primera vez que pasa”, ha explicado Marek Hlavica, Director de PIAF.

Esta es la lista corta completa

CREATIVE USE OF TRADITIONAL ADVERTISING FORMATS
-Smell like the 70´s, Slovakia, Wiktor Leo Burnett, s.r.o. Heineken Slovakia
-Foot Tennis Outdoor, Romania, Geometry Global, Heineken Romania
-Blacker Than Black, Czech Republic, McCann Prague, Peter's Apartment
-Thank You Czechs, Czech Republic, Bistro Agency, People in Need

CREATING THE MEDIA
-The Mow-Na Lisa, Czech Republic, Mustard, Cream Prague, Svahové sekacky SPIDER
-The Cart Crash, Romania, Geometry Global, Heineken Romania
-Maternity wear for a 12-year-old, Finland, hasan & partners Oy, Plan International Finland

MEDIA ENGAGEMENT
-The Mow-Na Lisa, Czech Republic, Mustard, Cream Prague, Svahové sekacky SPIDER
-Thank You, Czechs, Czech Republic, Bistro Agency, People in Need
-Radio Crashes, Russia, Voskhod, SM Polis Insurance
-My Child ,Slovakia, Istropolitana Ogilvy, Magna
-The Forgotten Day of Freedom, Slovakia, TRIAD Advertising, O2 Slovakia & O2 Czech republic

CREATIVE USE OF TECHNOLOGIES
-Škoda heritage VR, Czech Republic, BRAINZ VR, ŠKODA AUTO
-The Raoul Wallenberg Algorithm, Sweden, Gullers Grupp, Raoul Wallenberg Academy

BRILLIANT EXECUTION
-Audi On Demand Mobility-Service – "Own the experience. Not the car.“, Germany, Überground GmbH, Audi Business Innovation GmbH
-The Test, Sweden, Länge Leve kommunikation, Region Kronoberg

STORYTELLING
-There is No Beauty at the End of Evolution - The Swan, Slovakia, Effectivity, s.r.o., Ekotopfilm/Envirofilm
-#1917LIVE: What if Twitter existed 100 years ago?, Russia, RT, RT
-Maternity wear for a 12-year-old, Finland, hasan & partners Oy, Plan International Finland
-Audi On Demand Mobility-Service – "Own the experience. Not the car.“, Germany, Überground GmbH, Audi Business Innovation GmbH
-Different times, different bars, Slovakia, THIS IS LOCCO s.r.o., Open Society Foundation
-Share It to Stop It, Hungary, ACG Advertising Agency Ltd., Hungarian Interchurch Aid
-17. November LIVE, Slovakia, TRIAD Advertising, O2 Slovakia
-Every person matters, Italy, Ogilvy&Mather, Emergency
-Laphroaig A First for Friends, United Kingdom, White Label UK, Beam Suntory
-Thank You, Czechs Czech Republic, Bistro Agency, People in Need
-Asics SS18 I MOVE ME Campaign, Netherlands, Superlarge, Asics Europe

FLASH IMPACT
-There is No Beauty at the End of Evolution - The Swan, Slovakia, Effectivity, s.r.o., Ekotopfilm/Envirofilm
-There is No Beauty at the End of Evolution - The Smogster, Slovakia, Effectivity, s.r.o., Ekotopfilm/Envirofilm
-The Mow-Na Lisa, Czech Republic, Mustard, Cream Prague, Svahové sekacky SPIDER
-IKEA Catalogue, Czech Republic, Kaspen/Jung von Matt, a.s., IKEA ?eská republika
-The Cart Crash, Romania, Geometry Global, Heineken Romania
-RADIO WAKE-UPS, Slovakia, MUW Saatchi & Saatchi, KOOPERATIVA poistovna, a.s. Vienna Insurance Group
-My Child, Slovakia, Istropolitana Advertising, Magna
-Illegal Celebration - France, Czech Republic, Havas Prague, Amnesty International CZ
-Illegal Celebration - Germany, Czech Republic Havas Prague, Amnesty International CZ
-Illegal Celebration - Spain, Czech Republic Havas Prague, Amnesty International CZ

THE PRINCIPLE OF GAME
-Maltmaster´s Centimeter, Slovakia, Wiktor Leo Burnett, s.r.o. ,Heineken Slovakia
-#PowerlessQueen, India, WATConsult, Project Nanhi Kali

AUDIENCE ENGAGEMENT
-Foot Tennis Outdoor, Romania, Geometry Global, Heineken Romania
-The Fashion Experiment, Romania, Geometry Global, Baneasa Shopping City
-Thank You, Czechs, Czech Republic, Bistro Agency, People in Need
-Tipp 24 #Dankemillion #Thank You-Million, Germany, Überground GmbH, Tipp24 Services Ltd.
-Share It to Stop It, Hungary, ACG Advertising Agency Ltd., Hungarian Interchurch Aid
-The Forgotten Day of Freedom, Slovakia, TRIAD Advertising, O2 Slovakia & O2 Czech republic

CREATIVE BRANDING
-There is No Beauty at the End of Evolution - The Swan, Slovakia, Effectivity, s.r.o., Ekotopfilm/Envirofilm
-BMW Leftover Art, Netherlands, FEL, BMW Group Netherlands
-The Card with Meaning, Slovakia, MADE BY VACULIK - Bratislava, Tatra banka
-The Forgotten Day of Freedom, Slovakia, TRIAD Advertising, O2 Slovakia & O2 Czech republic

CREATIVE DESIGN
-Safety Film in the style of Suprematism, Ukraine, HAVAS WORLDWIDE KIEV, LLC, Ukraine International Airlines
-Bees can find sugar where you least expect it, Czech Republic, McCann Prague, Sklizeno

CREATIVE SALES & SALES SUPPORT
-The Fashion Experiment, Romania, Geometry Global, Baneasa Shopping City
-The Cart Crash, Romania, Geometry Global, Heineken Romania
-Tipp 24 #Dankemillion #Thank You-Million, Germany, Überground GmbH, Tipp24 Services Ltd.
-The Unknown Platform, Finland, hasan & partners Oy, Elokuvaosakeyhtiö Suomi 2017 Oy

BEST BEER AD
-Budweiser Budvar B:Metal, Czech Republic, Kaspen/Jung von Matt, a.s., Budejovický Budvar (Budweiser Budvar)
-Foot Tennis Outdoor, Romania, Geometry Global, Heineken Romania
-The Cart Crash, Romania, Geometry Global, Heineken Romania

STATE & PUBLIC INSTITUTIONS
-BarokoPlay, Czech Republic, WMC Grey, CzechTourism
-Farewell Statue, Estonia, Tabasco, Ministry of Defence
-The Test, Sweden, Länge Leve kommunikation, Region Kronoberg

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