Mindshare domina en los premios Festival of Media Global Awards 2019

Este 22 de mayo ha tenido lugar la ceremonia de entrega de premios Festival of Media Global Awards 2019, una cita celebrada en Roma, en el marco del festival, que reconoció el trabajo de los profesionales del marketing y la comunicación a nivel internacional y en la que Mindshare ha sobresalido por sus victorias.

En total se han entregado un total de 25 premios, además de 3 Grand Prix y los galardones Campaign of the Year, Agency of the Year and Agency Network of the Year. España también ha tenido representación este año de la mano de Havas que se ha hecho con un bronce por la camapaña «Kia Dealer Coop Platform» en la categoría Tech Innovator.

El jurado ha destacado la campaña del año, “The Adaptive Data Lighthouse – Activating Infection Alert in Rural India”, una iniciativa que describen como el ejemplo de cómo una marca puede marcar la diferencia en la sociedad.

Además, esta campaña ha sido reconocida con un total de 6 premios en categorías como Impact Award, Best Local Execution of a Global Brand o Best Use of Data & Insight Award.

Por países, Estados Unidos ha sido el que más trofeos ha conseguido, con un total de 15, seguido de China, con 13.

A continuación les mostramos la lista completa de ganadores:

Agency Network of the Year: Mindshare

Agency of the Year: Mindshare China

Campaign of the Year: The Adaptive Data Lighthouse – Activating Infection Alert in Rural India – Mindshare India

Independent Agency of the Year: Mediaplus

Best Branded Content in digital channels

Bronce: Makeup On the Way – Mindshare China

Plata: The First Colonel to Conquer eSports – Mindshare China

Oro: Expedition ElectrON – Touché! Canada

Best Branded Content in traditional / non-digital channels

Bronce: Pixel Cover Shoot – OMD United Kingdom

Plata: Hack The City – Fox Latin American Channels of Brazil

Oro: Extreme Everest with Ant Middleton –MediaCom United Kingdom

Best Communications Strategy

Bronce: The Adaptive Data Lighthouse – Activating Infection Alert in Rural India -Mindshare India

Plata: Dundee: The Son of a Legend Returns Home – UM Australia

Oro: KFC – Buckethead Army – MediaCom Sydney

Best Engagement Strategy

Bronce: Thrush: The Musical – PHD Australia

Plata: Helping Girls Shine in Virtual World and in Reality – Mindshare China

Oro: Blend-In – MediaCom Israel

Best Event, Experiential or Sponsorship Campaign

Bronce: Cradle of Health – MediaCom India

Plata: Snickers Air – MediaCom China

Oro: She Moves Mountains – Starcom United States of America

Best Influencer Campaign

Bronce: Dundee: The Son of a Legend Returns Home – UM Australia

Plata: You’re Out! – MediaCom Israel

Oro: Not Just One Creator – Starcom United States of America

Best Launch Campaign

Bronce: Zhonghua White Now | Smiles in the Spotlight – PHD China

Plata: You’re Out! – Mediacom Connections Tel-Aviv

Oro: The Oh Henry! 4:25 Bar Launch- UM Canada

Best Local Execution of a Global Brand

Bronce: Helmet Hijack- MediaCom Viet Nam

Plata: The Adaptive Data Lighthouse – Activating Infection Alert in Rural India –Mindshare India

Oro: You’re Out! – Mediacom Connections Tel-Aviv

Best Multi-screen Campaign

Bronce: Volkswagen: Jump On The Wagen – PHD United States of America

Plata: Dundee: The Son of a Legend Returns Home – UM Australia

Oro: Missguided Styles Love Island – MediaCom North UK

Best Use of AR / VR Technology

Bronce: The Biggest Store, the Biggest Launch – Mindshare China

Plata: The Real Fan- PHD Montreal

Oro: Three: Living Life To The Full Without Consequences – Mindshare United Kingdom

Best Use of Cinema

Plata: Our Mission: Disavow Cybercrime Through The Power of Cinema- Digital Cinema Media United Kingdom

Oro: OK Google, start the movie – OMD Germany

Best Use of Content

Bronce: Bihor Couture – UM Romania

Plata: The PreWash 2000:The dishwasher before the dishwasher – Mediacom Connections Tel-Aviv Israel

Oro: Dundee: The Son of a Legend Returns Home – UM Australia

Best Use of Data & Insight Award

Bronce: Share of Voice to Share of Consumer Data- Unilever defining the future of marketing consumer products – Mindshare Thailand

Plata: The Adaptive Data Lighthouse – Activating Infection Alert in Rural India – Mindshare India

Oro: Digital Window Shopping – Touché! Canada

Best Use of Digital Media

Bronce: The First Colonel to Conquer eSports – Mindshare China

Plata: Monty: The World’s First AI Predictive Commentator – Mindshare Sydney

Oro: Selling a Phone with Hidden Powers – Starcom United States of America

Best Use of Gamification

Bronce: Puck Save The Cows – PHD United Arab Emirates

Plata: Helping Girls Shine in Virtual World and in Reality – Mindshare China

Oro: Selling a Phone with Hidden Powers – Starcom United States of America

Best Use of Geo-Location

Bronce: The Biggest Store, the Biggest Launch – Mindshare China

Plata: Telenor Got You Covered – Starcom Norway

Oro: Creating retail-traffic for ALDI through intelligent GPS data customer mapping – Havas Media Denmark

Best Use of Live Streaming

Bronce: Message In A Fanta – Isobar Finland

Plata: Turning Ad Blockers into Ad Lovers – OMD Germany

Oro: The First Colonel to Conquer eSports – Mindshare China

Best Use of Mobile

Bronce: Crunchy Sounds Drive eCommerce Boom – Mindshare China

Plata: Missguided Styles Love Island – MediaCom North UK

Oro: The Adaptive Data Lighthouse – Activating Infection Alert in Rural India -Mindshare India

Best Use of Programmatic

Bronze: Setting the New Benchmark for EC Targeting -Mindshare China

Plata: Winter Sale 2018: This time its personal – PHD United Kingdom

Oro: Shell Retail T3 – MediaCom Malaysia

Best Use of Real-time Marketing

Bronce: Know What Your Data Knows – PHD United States of America

Plata: Monty: The World’s First AI Predictive Commentator – Mindshare Sydney Australia

Oro: The First Colonel to Conquer eSports – Mindshare China

Best Use of Technology

Bronce: Monty: The World’s First AI Predictive Commentator – Mindshare Sydney Australia

Plata: Study Coin – UM Romania

Oro: Red Line – Mindshare Turkey

Best Use of Traditional or Ambient Media

Bronce: The Oh Henry! 4:25 Bar Launch – UM Canada

Plata: Deforestation Beat- UM Romania

Oro: Fonts for Freedom – MEDIAPLUS Germany

Collaboration Award

Bronce: Helmet Hijack – MediaCom Viet Nam

Plata: Budweiser FIFA World Cup 2018 – «Winning» as a team – Vizeum United States of America

Oro: Missguided Styles Love Island – MediaCom North UK

Effective Use of e-Commerce

Bronce: eCommerce Treasure Hunt – Starcom United States of America

Plata: Three: Revolutionizing DR through data – Mindshare United Kingdom

Oro: Digital Window Shopping – Touché! Canada

Impact Awards

Bronce: The Adaptive Data Lighthouse – Activating Infection Alert in Rural India – Mindshare India

Plata: I DON’T WANT THIS IN MY CEVICHE – McCann Lima Peru

Oro: She Moves Mountains – Starcom United States of America

Tech Innovator Award

Bronce: Kia Dealer Coop Platform – Turning each dealer into a display advertising expert. – Havas Media Spain

Plata: Behr Paint: IBM Watson Ads – IBM Watson Advertising United States of America

Oro: Monty: The World’s First AI Predictive Commentator – Mindshare Sydney Australia

The Content Curator Award

Bronce: El Recluso (The Inmate) Telemundo International Studios – United States of America

Plata: CNBC and Incredible India – CNBC Catalyst Singapore

Oro: GE Power – Courageous Studios United States of America

The Creative Use of Media Award

Bronce: Exclusive the Rainbow – MediaCom United States of America

Plata: Axis Bank Digital Banking – Starcom India

Oro: Salsa Chingona – MediaCom Mexico

The Effectiveness Award

Bronce: Helmet Hijack – MediaCom Viet Nam

Plata: Salsa Chingona – MediaCom Mexico

Oro: The Adaptive Data Lighthouse – Activating Infection Alert in Rural India – Mindshare India

Special Award – Best Adtech / MarTech Platform

Winner: Monty: The World’s First AI Predictive Commentator- Mindshare Sydney

Special Award – Brand Bravery Award

Winner: You’re Out! – MediaCom Israel

Special Award – Inclusion Awards

Winner: Rainbowblood – McCann Lima Peru

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