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Los London International Awards 2015 dan a conocer su shortlist de TV, Cinema y Online Film

Pilar Ruiz de Gauna

Escrito por Pilar Ruiz de Gauna

London International AwardsLos London International Awards (LIA) 2015 han dado a conocer su shorlist para la categoría de TV, Cinema y Online Film. Se trata de un festival de carácter internacional en el que se premia la creatividad y las nuevas e innovadoras ideas en sectores como la publicidad, la producción, digital, diseño, tecnología, música y sonido, creado en 1986.

Más tarde se sumaron otras categorías como cine, televisión o radio convirtiéndose en todo un referente a nivel internacional para conocer las mejores creaciones que en estos ámbitos se desarrollan así como para descubrir las últimas tendencias.

En el caso de la categoría de TV, Cinema y Online Film encontramos un total de 83 entradas que componen la shortlist con EEUU como país dominante con un total de 34. Le siguen Reino Unido con un total de 13 quedando por detrás en un triple empate a seis Australia, Canadá y Alemania. Los ganadores serán anunciados el próximo 10 de noviembre.

John Mescall, global ECD de McCann Worldgroup será el presidente del jurado de esta categoría que escogerá al ganador de la misma con la ayuda de Hideaki Aritoshi, Andy DiLallo, Justin Gomes, Kate Hyewon Oh, Ben Priest, Lo Sheung Yan, Stephan Vogel y Jens Waernes.

TV Group Photo

A continuación le ofrecemos todas las entradas que componen la shortlist de los LIA 2015 para la categoría de TV/Cinema/Online Film.

Argentina

-DDB Argentina, Buenos Aires – Fundacion Argentina de Trasplante Hepatico – “The Man & The Dog” – TV/Cinema/Online Film – Public Service/Social Welfare

-GREY Argentina, Buenos Aires – Procter & Gamble – Magistral – Dish Therapy Campaign – “Boss”, “Tattoo” – TV/Cinema/Online Film – Campaign

Australia

-Emotive, Sydney – Optus & Netflix Offer – Did Ricky Gervais Just Do That To Optus? – TV/Cinema/Online Film – Humour

-Leo Burnett, Sydney – JUST – “Glass Cleaner”, “Bath Cleaner”, “Burn Relief”, “Scented Laundry Boost”, “Shoe Polish”, “Skin Care” – TV/Cinema/Online Film – Public Service/Social Welfare Campaign

-M&C Saatchi, Sydney – Testicular Cancer Awareness – “Game of Balls” – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film

-M&C Saatchi, Sydney – Testicular Cancer Awareness – “Game of Balls” – TV/Cinema/Online Film – Public Service/Social Welfare

-M&C Saatchi, Sydney – Testicular Cancer Awareness – “Game of Balls” – TV/Cinema/Online Film – Branded Content

-Saatchi & Saatchi Sydney, Sydney – Toyota Hilux – “Unbreakable Drivers” – TV/Cinema/Online Film – Automotive

Brasil

-F/Nazca Saatchi & Saatchi, São Paulo – Leica Gallery São Paulo – “100” – TV/Cinema/Online Film – Electronic Equipment

Canadá

-BBDO Toronto, Toronto – Prince Edward County – “Price of Progress” – TV/Cinema/Online Film – Copywriting

-BBDO Toronto, Toronto – Skittles – “Struck by a Rainbow” – TV/Cinema/Online Film – Confections/Snacks

-Tribal Worldwide, Toronto – Peanut Butter Cheerios – “Dadhood” – TV/Cinema/Online Film – Copywriting

-DDB Canada, Toronto – Volkswagen Traffic Jam Assist – “Cuddle” – TV/Cinema/Online Film – Automotive

-DDB Canada, Toronto – Volkswagen Traffic Jam Assist – “Dance”, “Cuddle” – TV/Cinema/Online Film – Campaign

-J. Walter Thompson Canada, Toronto – The Hospital for Sick Children – Better Tomorrows Campaign: “Phil & Danielle”, “Taylum”, “Kael”, “ Charlize”, “Sandra & Paul” – TV/Cinema/Online Film / Public Service/Social Welfare Campaign

China

-Saatchi & Saatchi, Shanghai – Changyou – “Mother” -TV/Cinema/Online Film – Corporate Image

Francia

-BETC Paris, Paris – CANAL+ – “Unicorns” – TV/Cinema/Online Film – Media Promotion

-HAVAS 360, – Mercurochrome – Mouth Ulcer Liquid Plaster/Fresh Breath Spray/Toothpick/Dental Floss… – Whatever Happens Campaign – “Teenagers”,
“Elevator”, “Hamster”, “Shoes” – TV/Cinema/Online Film – Campaign

-Leo Burnett France, Saint-Denis – Sopalin – “Oh My Lord” – TV/Cinema/Online Film – Humour

-Les Gaulois, Puteaux – Citroen – “Dog Stretching” – TV/Cinema/Online Film – Automotive

Alemania

-Heimat, Berlin – Found on otto.de – “Selfmade” – TV/Cinema/Online Film – Web Services

-Heimat, Berlin – Hornbach – “Goth Girl” – TV/Cinema/Online Film – Retail

-Kolle Rebbe, Hamburg – Protonet – “Keynote Presentation” – TV/Cinema/Online Film – Electronic Equipment

-Kolle Rebbe, Hamburg – Protonet – “How China Are You” – TV/Cinema/Online Film – Corporate Image

-thjnk, Berlin – AUDI Service – “Mechanics” – TV/Cinema/Online Film – Automotive

-thjnk, Hamburg / Leo Burnett Germany, Frankfurt – McDonald´s – “Popov the Clown” – TV/Cinema/Online Film – Retail

Hungría

-Saatchi & Saatchi, Budapest – Rustavi2 – “Abused Presenter” – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film

Japón

-Ogilvy & Mather Japan GK, Tokyo – Adot.com – “Lights” – TV/Cinema/Online Film – Public Service/Social Welfare

-Tokyu Agency Inc., Tokyo – Advanced LTE Network – 3 Second Cooking Campaign – “Shrimp Frying Cannon”, “Super Fried Dumpling” – TV/Cinema/Online Film – Campaign

Noruega

-TRY, Oslo – Canal Digital / Weekly Archive – “The Silver Hand” – TV/Cinema/Online Film – Media Promotion

-TRY, Oslo – DNB – “The 24 Hour Ad Break” – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film

Rumania

-Geometry Global Bucharest, Bucharest – Observator – “The RGB News” – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film

Singapur

-JWT Singapore/Mirum, Singapore – Coalition Aganist Bullying for Children and Youth – “Share It To End It” – TV/Cinema/Online Film – Social Media

Holanda

-JWT Amsterdam, Amsterdam – ELAN Languages – “ELAN Taste the Translation” – TV/Cinema/Online Film – Web Services

Turquía

-Leo Burnett Istanbul, Istanbul – www.duyaneller.com – “Hearing Hands” – TV/Cinema/Online Film – Web Services

Emiratos Árabes

-Memac Ogilvy, Dubai – Plastic Reduction – “Story of a Spoon” – TV/Cinema/Online Film – Public Service/Social Welfare

Reino Unido

-Academy Films, London – The Prince’s Trust – “Learn The Hard Way” – TV/Cinema/Online Film – Public Service/Social Welfare

-adamandeveDDB, London – John Lewis – “Monty’s Christmas” – TV/Cinema/Online Film – Retail

-adamandeveDDB, London – John Smith’s – “Keith Beasley, Only Ordinary by Name” – TV/Cinema/Online Film – Humour

-adamandeveDDB, London – Van Rental – “Cleaned Out” – TV/Cinema/Online Film – Humour

-adamandeveDDB, London – Van Rental – “Cleaned Out” – TV/Cinema/Online Film – Automotive

-AMVBBDO, London – Department for Transport – “50 Years” – TV/Cinema/Online Film – Public Service/Social Welfare

-Brothers and Sisters, London – Pearl & Dean – “Back of the Head” – TV/Cinema/Online Film – Humour

-Brothers and Sisters, London – Pearl & Dean – “Back of the Head” – TV/Cinema/Online Film – Copywriting

-CHI & Partners, London – Prince’s Trust – “Learn the Hardway” – TV/Cinema/Online Film – Public Service/Social Welfare

-Don’t Panic London, London – Greenpeace – “LEGO: Everything is NOT awesome” – TV/Cinema/Online Film – Public Service/Social Welfare

-McCann Central, Birmingham – Hardys Wine – Idents – “Flag Hand”, “Bradley”, “Hand Shake”, “Oops” – TV/Cinema/Online Film – Campaign

-Stinkdigital, London – Honda – “The Other Side” – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film

-Tantrum Productions, London – Dove – “A Mother’s Body” – TV/Cinema/Online Film – Cosmetics/Toiletries/Pharmaceuticals

EEUU

-Arnold Worldwide, Boston – Field Notes Brand – “Write” – TV/Cinema/Online Film – Copywriting

-BBDO New York, New York – FedEx One Rate – “Don’t Count That” – TV/Cinema/Online Film – Retail

-BBDO New York, New York – Foot Locker – “It’s Happening; It’s Really Happening” – TV/Cinema/Online Film – Campaign

-BBDO New York, New York – Foot Locker – “HORSE with Harden” – TV/Cinema/Online Film – Branded Content

-BBDO New York, New York – Snickers – “Brady Bunch” – TV/Cinema/Online Film – Confections/Snacks

-BBDO New York, New York – Twix Bites – “Dial-Up #TBT”, “Flat Top #TBT”, “Y2K #TBT”, “Virtual Pet #TBT” – TV/Cinema/Online Film – Campaign

-BBDO New York, New York – Twix Bites – “Flat Top #TBT” – TV/Cinema/Online Film – Humour

-Believe Media, Los Angeles – Moto 360 – “Burritos”, “Chad”, “ Golf”, “Architect”, “Holiday” – TV/Cinema/Online Film – Campaign

-CP+B, Boulder – Velveeta Shells and Cheese – “The Law” – TV/Cinema/Online Film – Foods

-CAA Marketing, Los Angeles – Cadillac / Entourage – “Ari Gold is Back” – TV/Cinema/Online Film – Humour

-David&Goliath, El Segundo – 2016 Kia Sorento – “The Perfect Getaway” – TV/Cinema/Online Film – Automotive

-DDB California, San Francisco – Clorox Bleach – Bleachable Moments Campaign – “Tandem”, “Mop”, “Distance” – TV/Cinema/Online Film – Campaign

-DDB California, San Francisco – Clorox Bleach – “Bleachable Moments – Mop” – TV/Cinema/Online Film – Household Products

-DDB Chicago, Chicago – Skittles – “Settle It” – TV/Cinema/Online Film – Confections/Snacks

-Deutsch Inc. NY, New York – Champions Against Bullying – “Too Late” – TV/Cinema/Online Film – Public Service/Social Welfare

-Deutsch Inc. LA, Los Angeles – Diet Dr Pepper – Lil Sweet Campaign – “Birthday Party”, “Self-Employed” – TV/Cinema/Online Film – Campaign

-DigitasLBi New York, New York – Digital Content NewFronts 2015 – “The Advertising Prophet” – TV/Cinema/Online Film – Humour

-Leo Burnett, Chicago – Allstate – “Social Savvy Burglar” – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film

-Leo Burnett, Chicago – Allstate – “Social Savvy Burglar” – TV/Cinema/Online Film – Humour

-Leo Burnett, Chicago – Esurance – “Sorta Rx” – TV/Cinema/Online Film – Banking/Financial/Insurance

-Leo Burnett, Chicago – Esurance – “Sorta Rx” – TV/Cinema/Online Film – Copywriting

-Leo Burnett, Chicago – Esurance – “Sorta Rx” – TV/Cinema/Online Film – Humour

-Leo Burnett, Chicago – UnitedHeathcare – “Our Song” – TV/Cinema/Online Film – Health Care Services

-R/GA – Love Has No Labels – “Love Has No Labels” – TV/Cinema/Online Film – Public Service/Social Welfare

-Saatchi and Saatchi, New York – Luvs – “Nap Time”, “Hospital”, “Shopping” – TV/Cinema/Online Film – Campaign

-Saatchi and Saatchi, New York – Pampers – “Hush Little Baby” – TV/Cinema/Online Film – Cosmetics/Toiletries/Pharmaceuticals

-Saatchi and Saatchi, New York – Pampers – “Hush Little Baby” – TV/Cinema/Online Film – Copywriting

-TBWA\Chiat\Day, Los Angeles – Gatorade – “Made in NY” – TV/Cinema/Online Film – Beverages – Non-Alcoholic

-The Community @ SapientNitro, Miami – Corona Extra – “Dear Summer” – TV/Cinema/Online Film – Copywriting

-The Martin Agency, Richmond – Geico Insurance – “Unskippable”, “Family”, “Long” – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film

-The Martin Agency, Richmond – Geico Insurance – “Unskippable”, “Family”, “Long” – TV/Cinema/Online Film – Humour

-The Martin Agency, Richmond – Geico Insurance – “Unskippable”, “Family”, “Long” – TV/Cinema/Online Film – Banking/Financial/Insurance

-The Martin Agency, Richmond – Geico Insurance – “Family Long Form”, “Elevator”, “High Five”, “Cleaning” – TV/Cinema/Online Film – Campaign

-Tool of North America, Santa Monica – Diet Dr. Pepper – “Self-Employed”, “Birthday” – TV/Cinema/Online Film – Campaign

 

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