Marketing y Publicidad

'Commercials' consta de seis divertidos episodios

"Commercials", la webserie que parodia las situaciones más absurdas que viven las productoras y agencias de publicidad

Reuniones en las que se masca la tensión, directores excéntricos y clientes con disparatadas exigencias marcan el ritmo de "Commercials", una parodia en forma de seis episodios sobre el curioso mundo de la publicidad.

Commercials

El universo publicitario de las agencias, productoras y clientes, además de trabajar en pos de la creatividad y dar a luz a infinidad de proyectos más o menos disruptivos, trae consigo importantes quebraderos de cabeza a los brazos ejecutores de estos trabajos: los creativos, directores y equipos que luchan día a día una gran batalla. Y es que, por mucha creatividad que se respire en el set, los clientes son eso, clientes, y siempre tienen la razón.

Para visibilizar estas frustrantes pero hilarantes situaciones que los que trabajan en publicidad viven casi a diario, los directores Eric Eckelman, Armand Prisco y Natalie Prisco (conocidos como JEAN) y Pam Thomas han creado una webserie de seis episodios que sacarán una sonrisa al espectador y con los que más de uno se sentirá identificado. Los profesionales han trabajado con marcas como AT&T, Delta, Dove, Honda, MTV y Visa, por lo que no andan escasos de experiencia con clientes exigentes, según explica Muse by Clio. Cada episodio, de cuatro minutos, cuenta las historias de la productora ficticia Bird Films.

El primer episodio de "Commercials" arranca fuerte cuando, en medio del rodaje de las últimas escenas de un anuncio, el cliente se queja de la modelo (sí, la misma con la que llevan horas trabajando) porque no es "étnicamente ambigua". Las caras del equipo de producción son un auténtico poema.

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En el segundo episodio de la webserie aterrizamos en una reunión en la que aparentemente se obra el milagro: el equipo creativo de la productora y los clientes absolutamente alineados con la idea de la campaña. Sin embargo, tras el exitoso encuentro y nada más salir de la sala de reuniones, el director recibe una llamada de una de las ejecutivas (a la que aún puede ver a través de los cristales de la sala) rechazando su propuesta.

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Un excéntrico director se encierra en su coche en pleno rodaje, una situación de estrés con la que no podrá evitar la carcajada:

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La pieza "Full Clocks" trae la luz esas "pequeñas" objeciones de los clientes sobre la campaña y que son un auténtico sinvivir para los creativos, así como las rencillas que se generan entre agencia y productora.

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Si en el episodio dos vemos una reunión que parece ir como la seda, la quinta pieza de "Commercials" muestra una reunión en la que los cuchillos vuelan por los aires.

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El sensible director que se encierra en su coche cada vez que se ofende por un comentario, aparece de nuevo en el último episodio para presentar a los protagonistas su proyecto "top secret".

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"Siempre hemos pensado que este proyecto tiene dos audiencias distintas", ha dicho Eric Eckelman a Muse by Clio. "Para aquellos que trabajan en la industria, nos permite a todos reírnos de lo absurdo de lo que hacemos. Si usted es una agencia creativa, un director o un asistente personal, se sentirá avergonzado". "Hablando del tono, nos gusta que los chistes tengan una base en la realidad, pero queríamos llevarlos al borde de lo absurdo", ha añadido Natalie Prisco.

Los seis episodios fueron filmados en tres días, utilizando las oficinas de Community Films y la casa de un cocreador como ubicaciones principales. Los actores que aparecen son también protagonistas de los anuncios reales de la compañía.

Ficha técnica:

—ETHNICALLY AMBIGUOUS

Directed by JEAN
Written by Natalie Prisco
Story by JEAN
Created by JEAN and Pam Thomas
Production Company: Community Films
Executive Producer: Lizzie Schwartz
Executive Producer: Carl Swan
Producer: Tony Cantale
Director of Photography: Neil Shapiro

CAST
Nate Young: Nate Lang
Maggie Cheng: Ana Parsons
Ashley: Ali Hillis
DK: DK Uzoukwu
Agency Producer: Brent Popolizio
Head Client: Rebecca Tilney
AD: Sam Carsons
EA Woman: Rachel Varela

Editor: Angela Cheng
Production Designer: Jace Ford
Original Score: Jay Lifton
Casting Director: Chad McKnight
Casting Assistant: Rachel Varela
Re-Recording Engineer: Robin Buyer for Pulse Music
Colorist: Quinn Alvarez
First AD: Julianne Maiello
Second AD: Aban Sonia
Script Supervisor: Lucia Pier
Production Supervisor: Andrea Tello
Production Coordinator: Kathy Burnham
Art Director: Chad Bailey
Leadman: John Horlick
Set Decorator: Marisa Collins
Prop Master: Greg Schultz
Set Dresser: Marty McCue
Costume Designer: Julie Vogel
Key Costumer: Kristin Hazen
Costumer: Ariel Kostrzewski
Key Make Up: Brenna Bash
Make Up Assistant: Laura Connelly
Camera Operator: Bill Robinson
First AC / A Camera: Diona Mavis
First AC / B Camera: Jason Kinney
Second AC: Austin Pedroni
DIT: Lee Summer
Gaffer: Tim Stratton
Key Grip: Marco Pearson
Sound Mixer: Scott Farr
Boom: Jason Brooks
VTR: Mike Waters
Key PA: Francisco Hernandez
Production Assistant: Scott Belsky
Production Assistant: Patrick McElroy
Production Assistant: Scott Kukla
Production Assistant: Phoebe MacCurrach
Production Assistant: Jeremy Meizlish
Production Assistant: Tony Paoli
Production Assistant: Ted Sheahan

Special Thanks
House Casting
Cosmo Street Editorial
Pulse Music
Apache

—REALLY GREAT MEETING

Directed by JEAN
Written by Natalie Prisco
Story by JEAN
Created by JEAN and Pam Thomas
Production Company: Community Films
Executive Producer: Lizzie Schwartz
Executive Producer: Carl Swan
Producer: Tony Cantale
Director of Photography: Neil Shapiro

CAST
Nate Young: Nate Lang
Jay Beck: Bo Barrett
Agency Producer: Katie Von Til
Creative #1: Rich Pierre Louis
Creative #2: Dalton Leeb

Editor: Aaron Langley
Production Designer: Jace Ford
Original Score: Jay Lifton
Casting Director: Chad McKnight
Casting Assistant: Rachel Varela
Re-Recording Engineer: Robin Buyer for Pulse Music
Colorist: Quinn Alvarez
First AD: Julianne Maiello
Second AD: Aban Sonia
Script Supervisor: Lucia Pier
Production Supervisor: Andrea Tello
Production Coordinator: Kathy Burnham
Art Director: Chad Bailey
Leadman: John Horlick
Set Decorator: Marisa Collins
Prop Master: Greg Schultz
Set Dresser: Marty McCue
Costume Designer: Julie Vogel
Key Costumer: Kristin Hazen
Costumer: Ariel Kostrzewski
Key Make Up: Brenna Bash
Make Up Assistant: Laura Connelly
Camera Operator: Bill Robinson
First AC / A Camera: Diona Mavis
First AC / B Camera: Jason Kinney
Second AC: Austin Pedroni
DIT: Lee Summer
Gaffer: Tim Stratton
Key Grip: Marco Pearson
Sound Mixer: Scott Farr
Boom: Jason Brooks
VTR: Mike Waters
Key PA: Francisco Hernandez
Production Assistant: Scott Belsky
Production Assistant: Patrick McElroy
Production Assistant: Scott Kukla
Production Assistant: Phoebe MacCurrach
Production Assistant: Jeremy Meizlish
Production Assistant: Tony Paoli
Production Assistant: Ted Sheahan

Special Thanks
House Casting
Cosmo Street Editorial
Pulse Music
Apache

—MANTRUM

Directed by Pam Thomas
Written by Lloyd Stein
Story by Lloyd Stein
Created by JEAN and Pam Thomas
Production Company: Community Films
Executive Producer: Lizzie Schwartz
Executive Producer: Carl Swan
Producer: Tony Cantale
Director of Photography: Neil Shapiro

CAST
Nate Young: Nate Lang
Axel Roundhouse: Joe Hursley
Andy: Oren Skoog
AD: Monte James
Girl: Everette Lang

Editor: Barney Miller
Production Designer: Jace Ford
Original Score: Jay Lifton
Casting Director: Chad McKnight
Casting Assistant: Rachel Varela
Re-Recording Engineer: Robin Buyer for Pulse Music
Colorist: Quinn Alvarez
First AD: Julianne Maiello
Second AD: Aban Sonia
Script Supervisor: Lucia Pier
Production Supervisor: Andrea Tello
Production Coordinator: Kathy Burnham
Art Director: Chad Bailey
Leadman: John Horlick
Set Decorator: Marisa Collins
Prop Master: Greg Schultz
Set Dresser: Marty McCue
Costume Designer: Julie Vogel
Key Costumer: Kristin Hazen
Costumer: Ariel Kostrzewski
Key Make Up: Brenna Bash
Make Up Assistant: Laura Connelly
Camera Operator: Bill Robinson
First AC / A Camera: Diona Mavis
First AC / B Camera: Jason Kinney
Second AC: Austin Pedroni
DIT: Lee Summer
Gaffer: Tim Stratton
Key Grip: Marco Pearson
Sound Mixer: Scott Farr
Boom: Jason Brooks
VTR: Mike Waters
Key PA: Francisco Hernandez
Production Assistant: Scott Belsky
Production Assistant: Patrick McElroy
Production Assistant: Scott Kukla
Production Assistant: Phoebe MacCurrach
Production Assistant: Jeremy Meizlish
Production Assistant: Tony Paoli
Production Assistant: Ted Sheahan

Special Thanks
House Casting
Cosmo Street Editorial
Pulse Music
Apache

—FULL CLOCKS

Directed by JEAN
Written by Natalie Prisco
Story by JEAN
Created by JEAN and Pam Thomas
Production Company: Community Films
Executive Producer: Lizzie Schwartz
Executive Producer: Carl Swan
Producer: Tony Cantale
Director of Photography: Neil Shapiro

CAST
Nate Young: Nate Lang
Tom: Adam Silver
Dave: Ken C Peterson
Agency Producer: Olivia Herman
AD: Sam Carsons
Actor #1: Christal Deloney
Actor #2: Casey Alexander

Editor: Aaron Langley
Production Designer: Jace Ford
Original Score: Jay Lifton
Casting Director: Chad McKnight
Casting Assistant: Rachel Varela
Re-Recording Engineer: Robin Buyer for Pulse Music
Colorist: Quinn Alvarez
First AD: Julianne Maiello
Second AD: Aban Sonia
Script Supervisor: Lucia Pier
Production Supervisor: Andrea Tello
Production Coordinator: Kathy Burnham
Art Director: Chad Bailey
Leadman: John Horlick
Set Decorator: Marisa Collins
Prop Master: Greg Schultz
Set Dresser: Marty McCue
Costume Designer: Julie Vogel
Key Costumer: Kristin Hazen
Costumer: Ariel Kostrzewski
Key Make Up: Brenna Bash
Make Up Assistant: Laura Connelly
Camera Operator: Bill Robinson
First AC / A Camera: Diona Mavis
First AC / B Camera: Jason Kinney
Second AC: Austin Pedroni
DIT: Lee Summer
Gaffer: Tim Stratton
Key Grip: Marco Pearson
Sound Mixer: Scott Farr
Boom: Jason Brooks
VTR: Mike Waters
Key PA: Francisco Hernandez
Production Assistant: Scott Belsky
Production Assistant: Patrick McElroy
Production Assistant: Scott Kukla
Production Assistant: Phoebe MacCurrach
Production Assistant:Jeremy Meizlish
Production Assistant: Tony Paoli
Production Assistant: Ted Sheahan

Special Thanks
House Casting
Cosmo Street Editorial
Pulse Music
Apache

—GUYS AND DOLLS

Directed by JEAN
Written by Natalie Prisco
Story by JEAN
Created by JEAN and Pam Thomas
Production Company: Community Films
Executive Producer: Lizzie Schwartz
Executive Producer: Carl Swan
Producer: Tony Cantale
Director of Photography: Neil Shapiro

CAST
Nate Young: Nate Lang
Maggie Cheng: Ana Parsons
Male Client #1: David Lowe
Male Client #2: Ted Canon
Female Client #1: Jayne Entwistle
Female Client #2: Io Bottoms

Editor: Angela Cheng
Production Designer: Jace Ford
Original Score: Jay Lifton
Casting Director: Chad McKnight
Casting Assistant: Rachel Varela
Re-Recording Engineer: Robin Buyer for Pulse Music
Colorist: Quinn Alvarez
First AD: Julianne Maiello
Second AD: Aban Sonia
Script Supervisor: Lucia Pier
Production Supervisor: Andrea Tello
Production Coordinator: Kathy Burnham
Art Director: Chad Bailey
Leadman: John Horlick
Set Decorator: Marisa Collins
Prop Master: Greg Schultz
Set Dresser: Marty McCue
Costume Designer: Julie Vogel
Key Costumer: Kristin Hazen
Costumer: Ariel Kostrzewski
Key Make Up: Brenna Bash
Make Up Assistant: Laura Connelly
Camera Operator: Bill Robinson
First AC / A Camera: Diona Mavis
First AC / B Camera: Jason Kinney
Second AC: Austin Pedroni
DIT: Lee Summer
Gaffer: Tim Stratton
Key Grip: Marco Pearson
Sound Mixer: Scott Farr
Boom: Jason Brooks
VTR: Mike Waters
Key PA: Francisco Hernandez
Production Assistant: Scott Belsky
Production Assistant: Patrick McElroy
Production Assistant: Scott Kukla
Production Assistant: Phoebe MacCurrach
Production Assistant: Jeremy Meizlish
Production Assistant: Tony Paoli
Production Assistant: Ted Sheahan

Special Thanks
House Casting
Cosmo Street Editorial
Pulse Music
Apache

—BREAK ROOM

Directed by Pam Thomas
Written by Pam Thomas and Lloyd Stein
Story by Pam Thomas
Created by JEAN and Pam Thomas
Production Company: Community Films
Executive Producer: Lizzie Schwartz
Executive Producer: Carl Swan
Producer: Tony Cantale
Director of Photography: Neil Shapiro

CAST
Nate Young: Nate Lang
Axel Roundhouse: Joe Hursley
Tom: Adam Silver
Dave: Ken C Peterson
Rita: Sarah Waisman
Crayon: Tony Paoli

Editor: Barney Miller
Production Designer: Jace Ford
Original Score: Jay Lifton
Casting Director: Chad McKnight
Casting Assistant: Rachel Varela
Re-Recording Engineer: Robin Buyer for Pulse Music
Colorist: Quinn Alvarez
First AD: Julianne Maiello
Second AD: Aban Sonia
Script Supervisor: Lucia Pier
Production Supervisor: Andrea Tello
Production Coordinator: Kathy Burnham
Art Director: Chad Bailey
Leadman: John Horlick
Set Decorator: Marisa Collins
Prop Master: Greg Schultz
Set Dresser: Marty McCue
Costume Designer: Julie Vogel
Key Costumer: Kristin Hazen
Costumer: Ariel Kostrzewski
Key Make Up: Brenna Bash
Make Up Assistant: Laura Connelly
Camera Operator: Bill Robinson
First AC / A Camera: Diona Mavis
First AC / B Camera: Jason Kinney
Second AC: Austin Pedroni
DIT: Lee Summer
Gaffer: Tim Stratton
Key Grip: Marco Pearson
Sound Mixer: Scott Farr
Boom: Jason Brooks
VTR: Mike Waters
Key PA: Francisco Hernandez
Production Assistant: Scott Belsky
Production Assistant: Patrick McElroy
Production Assistant: Scott Kukla
Production Assistant: Phoebe MacCurrach
Production Assistant: Jeremy Meizlish
Production Assistant: Tony Paoli
Production Assistant: Ted Sheahan

Special Thanks
House Casting
Cosmo Street Editorial
Pulse Music
Apache

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