líderes en noticias de marketing, publicidad y marcas

Marketing y Publicidad

Campaña de Leo Burnett y Creative X para Facebook

Facebook promociona Messenger Rooms a ritmo de Lizzo y su versión de "All Together Now"

El spot ha sido dirigido por los hermanos Michel y Olivier Gondry y muestra las posibilidades que ofrece la nueva app de videollamadas de Facebook.

Pictures

Facebook ha lanzado «Pictures«, una campaña que muestra las bondades de Messenger Rooms, su herramienta para realizar videollamadas que vio la luz hace unas semanas. Se trata de una pieza dirigida por los hermanos Michel y Olivier Gondry y acompañada de una versión de «All Together Now» de los Beatles interpretada por Lizzo.

A lo largo de 30 segundos a ritmo de este clásico, la red social muestra varias imágenes separadas que se convierten en una videollamada grupal. De esta manera, vemos a través de la pantalla a los usuarios disfrutando en su hogar de sus aficiones, ahora acompañados gracias a la nueva app de Facebook.

«Pictures» ha sido desarrollada por agencia Leo Burnett y el estudio Creative X de Facebook y creada de principio a fin en cuarentena, según recoge Adweek.

Si no visualiza correctamente el vídeo embedded, haga clic aquí.

Ficha técnica:

Client: Facebook
CMO: Antonio Lucio
Director, Messenger Marketing: Christine Purcell
Director, Messenger Marketing: Raul Murguia
Marketing Manager: Minjae Lee
Marketing Manager: Veronica Smith
Marketing Researcher: Lizi Cruz
Marketing Researcher: Jess Gill
Director, Communications Planning: Radhika Narang
Communication Planning Manager: David Jacobs
Communications Lead: Liz Shaw, Lisa Stratton, Bjorn Trowery

In-House Agency: Creative Experiences
Group Creative Director: Cameron Ewing
Group Creative Director: Abdul Wahid Ovaice
Group Creative Director: Tom Markham
Director, Design: Zach Stubenvoll
Executive Producer: Chad Emerson
Content Producer: Tom Gorman
Content Producer: Emilie Talerno
Business Affairs: Nicholas Sempertegui
Director, Program Managers: Adrienne Walpole
Program Lead: Danielle Wilburn
Program Manager: Ally Galston
Creative Director: Thomas Francesconi
Art Director: Sharon Kaye
Copywriter: Daniel Alvarez
Art Director: Eric Stiles
Copywriter: Chaden Goodenoe
Designer: Aleksey Lebdin
Designer: Robbie Reynolds
Designer: James Anderson

Agency: Leo Burnett

Global Chief Creative Officer: Liz Taylor
Executive Creative Director: Adriano Matos
Creative Director: Caio Batista
Creative Director: André Santa Cruz
Art Director: Geraldine Ramirez
Copywriter: Mariana Guarin
Senior Creative Resources Manager: Phoebe Alvarez
SVP Business Director: Kim Sharon
Senior Account Executive: Tukiya Mwanza
EVP Strategy Director: Chris Bridgland
SVP Strategy Analytics: Alissa Coronna
Strategy Director: Casey Gilford
Community Management Director: Jenny Lapp
Senior Community Manager: Sean Logan
EVP Director of Production: Mike Davidson
SVP Executive Producer: Juan Woodbury
Producer: Laura Perfect
Producer: Elizabeth Ritten
SVP Director of Production Operations: Michael Shanahan
VP Director of Production Consultants: Ray Swift
Senior Production Consultant: Mike Bilbrey
Senior Business Manager: Zorica Beuk
Business Manager: Anne Paganini
Senior Talent Manager: Kara Finley
VP Celebrity Services Director: Peggy Walter

Production Company: Partizan
Michel Gondry, Director
Olivier Gondry, Director
Lisa Tauscher, Managing Director / Executive Producer
Kelly Martin, Head of Production
Raffi Adlan, Producer
Shawn Kim, Director of Photography
Maxwell Orgell, Production Designer
Mandy Moore, Choreographer

Editorial: Final Cut
Jeff Buchanan, Editor
Dillon Stoneburner – Editor
Suzy Ramirez, Executive Producer
Ana Orrach, Head of Production

Special Effects: The Mill
Glyn Tebbutt, Creative Director / VFX Supervisor
Anastasia von Rahl, Executive Producer
Erin Hicke, Senior VFX Producer

Telecine: The Mill
Matt Osborne, Colorist
Blake Rice, Producer

Framestore
Beau Leon, Colorist
Andrew McLintock, Producer

Music Supervision:
Peggy Walter and Juan Woodbury, Leo Burnett
Maxwell Gosling, little ears music
Chris Clark, Squeak E Clean Studios

Audio: Formosa

John Bolen, Mixer
Hermann Thumann, Assistant Mixer
Lauren Cascio, Executive Producer

Creative X Production Partners

Production Company: Missing Pieces
Executive Producer: Kate Oppenheim
Director: Mia Lidofsky
Head of Brand Engagement: Arelys Perez
Line Producer: Greg Jones
Head of Production: Rebecca Davis

Editorial/Animation Company: Hornet
Creative Director: Daniel Fries
Editor: Hedia Maron
Editor: Anita Chao
Animator: Monica Eunji Kim
Executive Producer: Cathy Kwan
Producer: Alliah Sophia Mourad
Associate Producer: Riley Spencer

Color/Telecine Company: RCO
Colorist: Derrick Yuen
Executive Producer: Seth Ricart
Producer: Sheina Dao

El coronavirus da la puntilla a Hertz, que se declara en quiebra en EE.UU.AnteriorSigueinteInternet corre que se las pela y alcanza un nuevo récord de velocidad: 44,2 Tbps

Noticias recomendadas