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Initiative e IPG Mediabrands los grandes triunfadores

Estos han sido los ganadores del Festival of Media LATAM Awards 2017

El Festival of Media LATAM ha desvelado los afortunados ganadores de sus esperados premios. Un total de 56 trofeos se han entregado en el objetivo de reconocer los mejores trabajos que en esta edición del 2017 se han presentado.

Nos encontramos ante unos premios que reconocen la evolución en los medios valorando las mejores ideas y estrategias de comunicación mediática en toda América Latina. Los ganadores han sido escogidos por un jurado innovador y diverso formado por un panel de marketeros procedentes de marcas regionales y expertos en la industria.

Una noche (30 de octubre) en la que Initiative e IPG Mediabrands han visto recompensado su trabajo con algunos de los máximos reconocimientos. Este es el listado completo de los ganadores:

Campaign of the Year: Hotel of Legends, MediaCom Mexico

Agency of the Year: Initiative Argentina

Agency Network of the Year: Initiative

Media Group of the Year: IPG Mediabrands

BEST USE OF DIGITAL PLATFORMS

Bronze The Coolest Way To Freeze Hunger, Initiative Mexico

Silver The Colour Of Corruption, Grey Brazil

Gold Dove Programmatic Colours, Initiative Argentina

BEST USE OF NEW TECHNOLOGY

Bronze SABI Chef Bot, Initiative Colombia

Gold Anonymous Friend, J. Walter Thompson Brazil

BEST SOCIAL MEDIA CAMPAIGN

Silver A Priceless Journey, Mastercard United States

Gold Noticias Como Arroz / Bad News Spreading as Rice, MediaCom Colombia

BEST USE OF PROGRAMMATIC

Bronze The Coolest Way To Freeze Hunger, Initiative Mexico

Silver Digital Advertising For The Real World, Initiative Mexico

Gold Dove Programmatic Colours, Initiative Argentina

BEST USE OF CONTENT

Bronze Cry in Spanish 2.0 , Netflix United States

Silver Team Guaranie, Kausa Havas Paraguay

Gold Hotel of Legends, MediaCom Mexico

CONTENT CREATOR AWARD

Gold A Priceless Journey, Facebook United States

EFFECTIVE USE OF E-COMMERCE

Bronze From a family business to a global company, LifeCell Skin Care United States

Silver Beso Secreto, UM Mexico

BRANDS FOR GOOD AWARD

Bronze Life Line, Havas Creative Colombia Colombia

Silver Anonymous Friend, J. Walter Thompson Brazil

Gold Anti Abuse Dolls, Kausa Havas Paraguay

BEST USE OF DATA

Bronze Sprite Born to Refresh, MediaCom Mexico

BEST USE OF REAL-TIME MARKETING

Bronze How to manage a crisis with a smile, Starcom Mexico

Silver The Worst Offer on Black Friday, OMD Dominicana Dominican Republic

Gold API To Feed, Reprise Chile

BEST SPONSORSHIP ACTIVATION

Bronze NFL Halftime on ESPN Brazil, ESPN Brasil

Silver Bombo De Mi Corazón / Heart Beat Drum, MediaCom Colombia

Gold Olympic Moms, Grey Brazil

BEST INTEGRATED CAMPAIGN

Silver Ala Sustainable Campaign, Initiative Argentina

Gold Gatorade 5v5, OMD Latin America United States

BEST LAUNCH CAMPAIGN

Bronze Project Wonder Woman, MediaCom United States

Silver Turn On Samsung - emPRENDÉ Samsung, Reprise Uruguay

Gold The Opening, UM Colombia

BEST USE OF AMBIENT MEDIA

Bronze Skip Mirror, Initiative Argentina

Gold Bombo De Mi Corazón / Heart Beat Drum, MediaCom Colombia

BEST CAMPAIGN FOR A LOCAL BRAND

Bronze Estrategia CERO Comisiones, Colpatria Colombia

Silver Hotel of Legends, MediaCom Mexico

Gold EqualiTV , OMD Dominicana Dominican Republic

BEST USE OF TRADITIONAL MEDIA, Film

Bronze Everybody Wants To Be Batman (LEGO), Initiative Mexico

Silver Cristal Barrio, Initiative Peru

Gold Snickers - Debate , MediaCom Puerto Rico

BEST USE OF AN INFLUENCER

Bronze Mother's Day, Fluvip Group Colombia

Silver A new Axe for a new man, Initiative Uruguay

Gold EqualiTV, OMD Dominicana Dominican Republic

BEST EVENT/EXPERIENTIAL CAMPAIGN

Bronze A Christmas Flight , Graphene Argentina

Silver Hotel of Legends, MediaCom Mexico

Gold Bringing to Mexico the North Pole Star, MediaCom Mexico

THE EFFECTIVENESS AWARD

Silver Shell LATAM Pass Launch, MediaCom Argentina

Gold The Coolest Way To Freeze Hunger, Initiative Mexico

BEST ENGAGEMENT STRATEGY

Bronze Suaventuras, Initiative Argentina

Silver Anti Abuse Dolls, Kausa Havas Paraguay

Gold Gatorade 5v5, MKTG United States

THE CREATIVE USE OF MEDIA AWARD

Bronze Bringing to Mexico the North Pole Star, MediaCom Mexico

Silver Snickers – Debate, MediaCom Puerto Rico

Gold Poosters , J. Walter Thompson Brazil

BEST COMMUNICATION STRATEGY

Bronze Turn On Samsung - emPRENDÉ Samsung, Reprise Uruguay

Silver A new Axe for a new man, Initiative Uruguay

Gold Cristal Barrio, Initiative Peru

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