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Este es el palmarés de campañas galardonadas en White Square Festival 2022

Marketing y PublicidadImagen de la campaña "The Man Who Threw Away Golden Rice", galardonada con un Grand Prix en White Square 2022

Las campañas ganadoras de White Square Festival 2022

Este es el palmarés de campañas galardonadas en White Square Festival 2022

Redacción

Escrito por Redacción

En la última edición de White Square Festival han tomado parte 802 piezas procedentes de 18 países diferentes.

El festival internacional de publicidad y marketing White Square acaba de sacar del horno el palmarés correspondiente a la edición de 2022, donde han concurrido 802 piezas procedentes de 18 países en ocho categorías diferentes: Creative, Branding, Marketing Effectiveness, Marketing Services, Media, Digital, Craft y Mass Media.

Los trabajos fueron evaluados por tres jurados diferentes, Creative, Marketing & Digital y Mass Media, en el que tomaron parte profesionales del marketing y la publicidad procedentes de diferentes mercados. En uno de los jurados (el correspondiente a Mass Media) participó MarketingDirecto.com.

El proceso de evaluación de las piezas se llevó a cabo en dos fases distintas. En la primera fase los diferentes miembros del jurado evaluaron de manera independiente los trabajos en la plataforma online de votaciones de White Square, mientras que en la segunda fase los tres jurados tomaron parte en sesiones online que tuvieron lugar los días 14, 15 y 16 de diciembre.

A continuación, enumeramos las piezas que se han abierto paso en el palmarés de White Square 2022:

GRAND PRIX

entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China

entry There Is No Torture In Russia, agency Zebra Hero, Russia

CREATIVE

F. FILM

F1 TV / Screens

Silver

entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan, Kazakhstan

Series of entries «The Innocent Eyes», «Left and Right», «The Battle», «Contact Lens«, agency Ogilvy Thailand, Thailand

Short-list

entry Details that matter, agency Voskhod for peace, Russia

Series Everyone’s watching – entries Gangster movie, Vampire movie, Love movie, agency GForce/Grey, Kazakhstan

Bronze

entry Stories that surprise, agency Zebra Hero, Russia

F2 Online

Silver

entry Metaverrrrrrr, agency The Leo Burnett Group Thailand, Thailand

Bronze

Series Rolton Stereotypes – entries Student, Professor, Margo, agency BBDO CA, Kazakhstan

entry Stories that surprise, agency Zebra Hero, Russia

Short-list

entry POMADELLA, agency SOCIALIST, Russia

entry Your business, agency Marvelous, Russia

F4 Film for non-profit / charity

Gold

entry We will become better, agency Voskhod for peace, Russia

Short-list

entry The Step Cracker , agency Dentsu Creative Portugal

P. PRINT

P1 Print

Gold

entry The Bigger Crash, agency Jung von Matt, Germany

R. RADIO & AUDIO

R1 Radio & Streaming

Short-list

entry There Is No Torture In Russia, agency Zebra Hero, Russia

O. OUTDOOR

O4 Ambient 

Short-list

entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China

K. INTEGRATED

K2 Digital Campaign

Silver

entry Nothingwhopper, agency Nectarin, Russia

Bronze

entry Real Street Style, agency GUT, Argentina

K5 Brand Loyalty Campaign

Silver

entry Kazakh buy-book, agency GForce/Grey, Kazakhstan

K6 Breakthrough on a Budget

Bronze

entry Beer Ballet, agency Voskhod for peace, Russia

K7 Selfpromo

Short-list

entry Project Baby, agency Serviceplan Russia, Russia

K8 Creative Strategy

Bronze

entry Swopbox, agency CJ WORX, Thailand

K9 Non-profit / charity campaign

Short-list

entry #soundoff, agency proof., Bulgaria

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

Gold

entry No More Waiting, agency TBWA Thailand

Bronze

entry The Movies That Made From Us, agency BBDO Bangkok, Thailand

Short-list

entry POMADELLA, agency SOCIALIST, Russia

N5 Brand experience

Short-list

entry Cowine Test, agency Kitchen, Russia

N6 Brand Integration & Sponsorships/Partnerships

Silver

entry Girl From Nowhere, agency SOUR Bangkok, Thailand

N7 Non-profit / charity

Silver

entry We will become better, agency Voskhod for peace, Russia

entry There Is No Torture In Russia, agency Zebra Hero, Russia

U. CREATIVE USE OF MEDIA

U3 Print / Outdoor

Bronze

entry The Eyeballs Heist, agency Wunderman Thompson Thailand

U5 Events

Bronze

entry The driver’s whistle, agency Agencija 101, Slovenia

U6 Digital & Mobile Platforms

Silver

entry Girl From Nowhere, agency SOUR Bangkok, Thailand

U8 Non-profit/charity

Gold

entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand

Bronze

entry The Act that Does Not Exist, agency SETTERS and Zebra Hero, Russia

BRANDING

B. COMMUNICATION DESIGN

B1 Creation of New Brand Identity

Silver

entry Sverdlovsk Philharmonic Identity, agency Voskhod for peace, Russia

Bronze

entry Tourist Brand Identity for the city of Kungur, agency Voskhod for peace, Russia

Short-list

entry TRA LA, agency This is Pacifica, Portugal

B2 Rebrand / Refresh of an ?xisting Brand

Silver

entry ABAY KAZAKH STATE ACADEMIC OPERA AND BALLET THEATER BRANDING, agency SEED, Kazakhstan

Bronze

entry «Subbota» (en. «Saturday»), agency Voskhod for peace, Russia

entry Spasibo!, agency Terminal Design Branding Agency, Russia

B3 Promotional Printed Materials

Short-list

entry «Subbota» (en. «Saturday»), agency Voskhod for peace, Russia

entry Polar Pass, agency Art. Lebedev Studio, Russia

B4 Promotional Item Design

Bronze

entry Facts to Taste, agency TDI GROUP, Belarus

B5 Brand Environment & Experience Design

Short-list

entry ULTIMUM ASTRUM*, agency Volga Volga Brand Identity, Russia

B7 Design Craft

Silver

entry Type Donation, agency White Rabbit Budapest, Hungary

Short-list

entry Engraved legend, agency Serviceplan Russia

X. PACKAGING DESIGN

X1 Packaging of foodstuffs

Bronze

entry Qur Code, agency Tataurov, Atlasov, Panfilova, Russia

Short-list

entry Vika & Nika, agency Suprematika, Russia

entry f(t), agency Suprematika, Russia

entry Sarob, agency MA’NO Branding, Uzbekistan

X2 Packaging of non-food products

Gold

entry ONE-SHOE PROJECT, agency Heaven&Hell, China

Bronze

entry i2lfe, agency Suprematika, Russia

X3 Innovation in ?ackaging

Bronze

entry Swopbox, agency CJ WORX, Thailand

Q. DIGITAL & INTERACTIVE DESIGN

Q1 Website design

Silver

entry The Dyatlov Pass, agency Voskhod for peace, Russia

MARKETING EFFECTIVENESS

E. MARKETING EFFECTIVENESS

E1 Short-term Creative Effectiveness

Silver

entry Nike & Motility. Sports without exception, agency REDKEDS, Russia

entry Girl From Nowhere, agency SOUR Bangkok, Thailand

Bronze

entry The Alternative Lebanon, agency Phenomena, Lebanon

E3 Brand Launch/re-launch Campaign

Short-list

entry Garage Hardcore, agency AIDA Pioneer, Belarus

E4 Breakthrough on a Budget

Gold

entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China

MARKETING SERVICES

A. BRAND EXPERIENCE & ACTIVATION

A1 Channel / Medium

Short-list

entry AI Anxiety Meter, agency Bruketa&Zinic&Grey, Croatia

A2 Brand Experience

Silver

entry Uber Secret Gig on Wheels, agency DPG Russia, Russia

Bronze

entry Dirol Don’t Drop, agency emg, Russia

?4 Consumer Engagement

Gold

entry Franck Beestro, agency Imago Ogilvy, Croatia

Bronze

entry Dirol Don’t Drop, agency emg, Russia

Short-list

entry The Eyeballs Heist, agency Wunderman Thompson Thailand, Thailand

A5 Strategy

Silver

entry Swopbox, agency CJ WORX, Thailand

A8 Retail Promotions & Competitions

Short-list

entry Advertising serial about the advertising game «Win an iPhone in My A1», agency Salmon Graphics, Belarus

A9 Sponsorship & Brand Partnership

Short-list

entry Beer Ballet, agency Voskhod for peace, Russia

A10 Breakthrough on a Budget

Silver

entry Footprints of Extinction, agency Inbrax, Chile

Bronze

entry Language Buff, agency Grape, Russia

A11 Non-profit / charity

Silver

entry Facts to Taste, agency TDI GROUP, Belarus

C. PR

C1 PR Practices & Technics

Bronze

entry Franck Beestro, agency Imago Ogilvy, Croatia

C4 Use of Events & Stunts

Short-list

entry Uber Secret Gig on Wheels, agency DPG Russia, Russia

C6 Campaign

Silver

entry Shot On a Miele Oven, agency Serviceplan Russia

C8 Sponsorship & Brand Partnership

Short-list

entry Swopbox, agency CJ WORX, Thailand

C9 Real-time Response

Bronze

entry Nothingwhopper, agency Nectarin, Russia

C10 Breakthrough on a Budget

Short-list

entry Beer Ballet, agency Voskhod for peace, Russia

C11 Non-profit / charity

Gold

entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China

Silver

entry Anti-marking, agency Voskhod for peace, Russia

H. DIRECT

H1 Channels

Silver

entry The Last Slide, agency Grape, Russia

H6 Breakthrough on a Budget

Gold

entry The Last Slide, agency Grape, Russia

H7 Non-profit / charity

Gold

entry Anti-marking, agency Voskhod for peace, Russia

Silver

entry Facts to Taste, agency TDI GROUP, Belarus

Bronze

entry the resume that makes the difference, agency digitouch mktg, Italy

CS. CAMPAIGNS: SECTORS

CS1 Food & Drink

Silver

entry Dirol Don’t Drop, agency emg, Russia

CS3 Consumer Durables

Gold

entry Real Street Style, agency GUT, Argentina

Silver

entry Shot On a Miele Oven, agency Serviceplan Russia

CS6 Retail, e-commerce

Gold

entry ONE-SHOE PROJECT, agency Heaven&Hell, China

Bronze

entry Nothingwhopper, agency Nectarin, Russia

CS9 Media / Entertainment

Silver

entry Girl From Nowhere, agency SOUR Bangkok, Thailand

CS10 Non-profit/Charity 

Gold

entry The Act that Does Not Exist, agency SETTERS and Zebra Hero, Russia

Bronze

entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand

I. INNOVATIONS

Innovations

Short-list

entry Anti-marking, agency Voskhod for peace, Russia

SPECIAL PRIZE FOR INCLUSION

entry ONE-SHOE PROJECT, agency Heaven&Hell, China

SPECIAL PRIZE FOR COURAGE

entry Anti-marking, agency Voskhod for peace, Russia

MEDIA

V. CHANNELS

V4 Ambient Media

Bronze

entry The Eyeballs Heist, agency Wunderman Thompson Thailand, Thailand

V6 Digital Platforms

Short-list

entry Space Music, agency Voskhod for peace, Russia

V9 Technology

Silver

entry Real Street Style, agency GUT, Argentina

V10 Branded content

Silver

entry The Movies That Made From Us, agency BBDO Bangkok, Thailand

V11 Non-profit / charity

Gold

entry Anti-marking, agency Voskhod for peace, Russia

W. EXCELLENCE IN MEDIA

W1 Excellence in Media Insights & Strategy

Silver

entry LG Service – The Most Reliable Tutorial, agency SEED, Kazakhstan

W3 Excellence in Media Engagement

Silver

entry Real Street Style, agency GUT, Argentina

M. MEDIA CAMPAIGN

M3 Influencer Campaign

Short-list

entry Followers Production, agency Cheil Russia

DIGITAL

D. DIGITAL

D1 Websites

Bronze

entry Space Music, agency Voskhod for peace, Russia

entry The Dyatlov Pass, agency Voskhod for peace, Russia

D3 Pre-rolls

Gold

entry LG Service – The Most Reliable Tutorial, agency SEED, Kazakhstan

Short-list

entry Stories that surprise, agency Zebra Hero, Russia

D5 Digital Campaign

Bronze

entry Nothingwhopper, agency Nectarin, Russia

Short-list

entry J.Hardy, agency AIDA Pioneer, Belarus

entry Tours to Cultures,     Yandex creative studio «7.47», Russia

D6 Native Advertising

Short-list

entry Language Buff, agency Grape, Russia

D7 Branded tech and innovations

Bronze

entry HAUTE COUTURE, agency SOCIALIST, Russia

D8 Digital Craft

Bronze

entry The Metavisual, agency &play, Bulgaria

entry The Dyatlov Pass, agency Voskhod for peace, Russia

Short-list

entry Space Music, agency Voskhod for peace, Russia

D9 Non-profit / charity

Bronze

entry Anti-marking, agency Voskhod for peace, Russia

entry VKHUTEMAS.ACADEMY, agency Red Collar, Russia

G. MOBILE

G2 Apps

Short-list

entry Mikhailovsky Theater, agency Touch Instinct, Russia

G4 AR / VR / 360º videos

Bronze

entry Footprints of Extinction, agency Inbrax, Chile

G7 Mobile Tech and Innovations

Short-list

entry Poetry All Around, agency Yandex Creative Studio «7.47», Russia

G8 Non-profit / charity

Bronze

entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand

SI. SOCIAL & INFLUENCER

SI1 Social Campaigns

Gold

entry Shot On a Miele Oven, agency Serviceplan Russia

Silver

entry The Craziest Test Drive, agency Cheil Russia

SI2 Co-creation & Users Generated Content

Short-list

entry Make AI-Generated Art, Not Human-Generated War, agency Pristop d.o.o., Slovenia

SI4 Influencer Campaign

Bronze

entry The Craziest Test Drive, agency Cheil Russia, Russia

T. CREATIVE DATA

T1 Data-enhanced Creativity

Gold

entry Real Street Style, agency GUT, Argentina

T6 Non-profit / charity

Silver

entry Domestic violence statistics. Now you see., agency FCB ARTGROUP Almaty, Kazakhstan

CRAFT

J. FILM CRAFT

J1 Direction

Silver

entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan

entry There Is No Torture In Russia, agency Zebra Hero, Russia

Bronze

entry We will become better, agency Voskhod for peace, Russia

entry Stories that surprise, agency Zebra Hero, Russia

J2 Script

Short-list

entry Everyone’s watching. Love movie, agency GForce/Grey, Kazakhstan

entry There Is No Torture In Russia, agency Zebra Hero, Russia

entry Stories that surprise, agency Zebra Hero, Russia

J3 Art Direction

Gold

entry There Is No Torture In Russia, agency Zebra Hero, Russia

Silver

entry Details that matter, agency Voskhod for peace, Russia

Bronze

entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan, Kazakhstan

Series Rolton Stereotypes – entries Student, Professor, Margo, agency BBDO CA, Kazakhstan

J4 Cinematography

Gold

entry We will become better, agency Voskhod for peace, Russia

Bronze

entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan

Short-list

entry Anyone can grow!, agency FCB Artgroup Tashkent, Uzbekistan

J5 Editing

Gold

entry There Is No Torture In Russia, agency Zebra Hero, Russia

J6 Use of Music & Sound Design

Bronze

entry We will become better, agency Voskhod for peace, Russia

entry There Is No Torture In Russia, agency Zebra Hero, Russia

J7 Animation

Gold

entry There Is No Torture In Russia, agency Zebra Hero, Russia

J8 Visual effects

Silver

entry Details that matter, agency Voskhod for peace, Russia

Y. PRINT & OUTDOOR CRAFT

Y1 Typography

Gold

entry Type Donation, agency White Rabbit Budapest, Hungary

Y2 Art Direction

Silver

entry Sverdlovsk Philharmonic Identity, agency Voskhod for peace, Russia

Y3 Illustration

Short-list

entry Pheasant, agency Aritmija, Slovenia

Y4 Photography

Silver

entry The Bigger Crash, agency Jung von Matt, Germany

Z. EXCELLENCE IN RADIO & AUDIO

Z1 Excellence in Radio & Audio

Short-list

entry There Is No Torture In Russia, agency Zebra Hero, Russia

MASS MEDIA CONTEST

L. COMMUNICATION 

L1 Film 

Gold

entry The Step Cracker, agency MSTF Partners, Portugal

Silver

entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan

entry Stories that surprise, agency Zebra Hero, Russia

Bronze

entry A girl with crayons, agency Saatchi&Saatchi Ljubljana, Slovenia

entry Xiaomi – It’s all about love, agency PRT, Russia

entry Anyone can grow!, agency FCB Artgroup Tashkent, Uzbekistan

L2 Print&Outdoor 

Gold

entry The Eyeballs Heist, agency Wunderman Thompson Thailand

Silver

entry VOLVO – FOR THE NEW GENERATION, agency Doping Creative Agency, Armenia

Short-list

entry Change here and on the road, agency, LOGA BIGA, Belarus

L3 Radio&Audio

Gold

entry Bedtime Fairy Tales about peer violence, agency SHIFT, Slovenia

Silver

entry Ideas That Change, agency Serviceplan Russia

L4 Branded Content

Gold

entry The Movies That Made From Us, agency BBDO Bangkok, Thailand

Silver

entry Girl From Nowhere, agency SOUR Bangkok, Thailand

Short-list

entry Advertising serial, agency Salmon Graphics, Belarus

L5 Communication Design

Gold

entry Facts to Taste, agency TDI GROUP, Belarus

Silver

entry VODA, agency Salmon Graphics, Belarus

Bronze

entry Cactus, agency AIDA Pioneer, Belarus

MD. DIGITAL & MOBILE

MD1 Digital Tools

Gold

entry AI Anxiety Meter, agency Bruketa&Zinic&Grey, Croatia

entry Real Street Style, agency GUT, Argentina

MD2 Mobile Tools

Gold

entry The driver’s whistle,  agency Agencija 101, Slovenia

Silver

entry Santa’s Call, agency ZOO agencija, Croatia

MD4 Social & Influencer Campaign

Gold

entry The Craziest Test Drive, agency Cheil Russia

Silver

entry be yourself, agency proof., Bulgaria

Bronze

entry British Update, agency LOGA BIGA, Belarus

MA. REACH

MA1 Brand Experience & Activation

Gold

entry IN CHARGE DURING THE NIGHT, agency Agencija 101 d.o.o., Slovenia

Silver

entry Franck Beestro, agency Imago Ogilvy, Croatia

MA2 PR

Gold

entry ONE-SHOE PROJECT, agency Heaven&Hell, China

MA3 Direct

Gold

entry Facts to Taste, agency TDI GROUP, Belarus

Silver

entry Someone is trying to transfer $ 10 off from your account!, agency Ruport, Russia

MK. INTEGRATED CAMPAIGNS

MK5 Selfpromo

Bronze

entry Hodit-Brodit, agency AIDA Pioneer, Belarus

S. CHANGE FOR GOOD. BRANDS

S1 Health & Safety

Gold

entry Change here and on the road, agency LOGA BIGA, Belarus

Silver

entry Braille Stories, agency GREYnJ UNITED, Thailand

entry Type Donation, agency White Rabbit Budapest, Hungary

S2 Environment

Gold

entry Swopbox, agency CJ WORX, Thailand

S4 Social Projects

Gold

entry ONE-SHOE PROJECT, agency Heaven&Hell, China

Silver

entry Bedtime Fairy Tales about peer violence, agency SHIFT, Slovenia

entry Tours to Cultures, agency Yandex creative studio «7.47», Russia

Bronze

entry Kindness between the lines, agency Nectarin, Russia

S5 Prosperity

Bronze

entry #choosetovote, agency proof., Bulgaria

S6 COVID-19 Communications

Gold

entry Nothingwhopper, agency Nectarin, Russia

S7 Other Projects

Gold

entry Kazakh buy-book, agency GForce/Grey, Kazahstan

Bronze

entry Bedtime stories from Metalloinvest: how a mining and metallurgy company and a creative agency solved the problem of parents’ night shifts, agency Radar, Russia

SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT

SN1 Health & Safety

Gold

entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand

Silver

entry LIFE CAN CHANGE YOU, agency AMEN ARGENTINA, Argentina

SN3 Gender Equality

Gold

entry Domestic violence statistics. Now you see., agency FCB ARTGROUP Almaty, Kazakhstan

SN4 Social Projects

Gold

entry Facts to Taste, agency TDI GROUP, Belarus

Silver

entry There Is No Torture In Russia, agency Zebra Hero / SETTERS, Russia

SN6 Covid-19 Communications

Gold

entry Cardboard Media, agency Yandex Magic Camp, Russia

SN7 Other Projects

Gold

entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China

Silver

entry #soundoff, agency proof., Bulgaria 

AGENCY OF THE FESTIVAL

Voskhod for peace

BELARUSSIAN AGENCY OF THE FESTIVAL

TDI GROUP

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