Las Vegas está siendo el escenario de la creatividad global con motivo del 40º aniversario de los London International Awards (LIA 2025). Durante nueve días, algunos de los nombres más influyentes de la industria publicitaria están evaluando en directo miles de piezas internacionales sin shortlist previas, un hecho que marca este encuentro como uno de los más especiales en el sector.
Ganadores en Production & Post-Production
Tras varios días de intensos debates dirigidos por Candice Dragonas, vicepresidenta de Estrategia de Talento y productora ejecutiva en PRETTYBIRD, el jurado de Production & Post-Production ha dado a conocer las campañas premiadas en este segundo día de anuncio de ganadores.
El prestigioso Grand LIA de la categoría fue entregado a HeimatTBWA\ Alemania por su sobresaliente campaña «No Project without Drama», desarrollada para HORNBACH, una pieza que celebra la ejecución artesanal y la excelencia en producción.
En total, el jurado reconoció los mejores trabajos con: 1 Grand LIA, 14 oro, 19 plata, 23 bronce, 16 finalistas en la categoría de Production & Post-Production.
Ganadores en Music Video
Por su parte, la categoría de Music Video, que premia la excelencia creativa en producciones audiovisuales con actuaciones musicales destinadas a promocionar una canción, o una artista o una marca, también ha revelado a sus vencedores.
En esta edición, los jurado otorgaron: 2 oros, 5 platas y 1 bronce, confirmando el alto nivel y la innovación de los proyectos que fusionan creatividad audiovisual con el universo musical. En este segundo día de anuncio de ganadores, España no recibió ningún galardón.
Todos los Oros de Production & Post Production y Music Video
AWARD | Entrant | Entrant City | Country | Sub-Category | Brand | Title | Corporate Name of Client | Agency | Agency City |
|---|---|---|---|---|---|---|---|---|---|
| Gold | DAVID | São Paulo | BRAZIL | Use of TV and Other Screens | Heinz | I'm Still Here Too | Kraft Heinz | DAVID | São Paulo |
| Gold | Rethink | Toronto | CANADA | Use of Branded Entertainment & Content | Kraft Heinz | Can't Unsee It | Kraft Heinz | Rethink | Toronto |
| Gold | Ogilvy | Santo Domingo | DOMINICAN REPUBLIC | Corporate Purpose/Social Responsibility | Chevrolet | Night Signals | Santo Domingo Motors | Ogilvy | Santo Domingo |
| Gold | Ogilvy | Santo Domingo | DOMINICAN REPUBLIC | Use of Outdoor | Chevrolet | Night Signals | Santo Domingo Motors | Ogilvy | Santo Domingo |
| Gold | Ogilvy | Bengaluru | INDIA | Health & Pharma | Eye + | Eye Test Menu | Titan Company Limited | Ogilvy, Bengaluru/Ogilvy | Mumbai |
| Gold | LePub Mexico City | Mexico City | MEXICO | Use of Events and Stunts | Tecate Light | Gulf of Mexico (Bar) | Heineken Group | LePub Mexico City | Mexico City |
| Gold | DAVID | Madrid | SPAIN | B2B | Coca-Cola | Shades of Red | The Coca Cola Company | DAVID | Madrid |
| Gold | Zenith | Detroit | UNITED STATES | Banking & Finance | Rocket | First Ever LIVE Commercial Crossover | Rocket | Mirimar | Venica |
AWARD | Entrant | Entrant City | Country | Category | Sub-Category | Brand | Title | Corporate Name of Client | Agency | Agency City |
|---|---|---|---|---|---|---|---|---|---|---|
| GRAND LIA | HeimatTBWA\ Germany | Berlin | GERMANY | Music & Sound | HORNBACH | No Project without Drama | HORNBACH Baumarkt AG | HeimatTBWA\ Germany | Berlin | |
| Gold | HeimatTBWA\ Germany | Berlin | GERMANY | Music & Sound | Sound Editing | HORNBACH | No Project without Drama | HORNBACH Baumarkt AG | HeimatTBWA\ Germany | Berlin |
| Gold | BigTime Creative Shop | Riyadh | SAUDI ARABIA | Music & Sound | Music Adaptation – Song | General Entertainment Authority | Obsession | General Entertainment Authority | BigTime Creative Shop | Riyadh |
| Gold | AMVBBDO | London | UNITED KINGDOM | Music & Sound | Music Adaptation – Instrumental | Essity/Bodyform | Never Just a Period | Essity Bodyform | AMVBBDO | London |
| Gold | Call Of The Kings | London | UNITED KINGDOM | Music & Sound | Sound Mixing | Riyadh Season | Call Of The Kings | Riyadh Season | BigTime Creative Shop | Riyadh |
| Gold | 750mph | London | UNITED KINGDOM | Music & Sound | Sound Mixing | Riyadh Season | Fury vs Usyk | Riyadh Season | BigTime Creative Shop | Riyadh |
| Gold | The Music Playground | New York | UNITED STATES | Music & Sound | Original Music with Lyrics | LifeBridge Health | Stop The Iron Pipeline | LifeBridge Health | Strawberry Frog | New York |
| Gold | Sound Lounge | New York | UNITED STATES | Music & Sound | Sound Mixing | Tonal | Future of Fitness | Quality Experience | Quality Experience | New York |
| Gold | FCB Health New York, an IPG Health Company | New York | UNITED STATES | Music & Sound | Use of Licensed Music | SAFE Project | The Snowball | SAFE Project | FCB Health New York, an IPG Health Company | New York |
Award | Entrant | Entrant City | Country | Category | Sub-Category | Brand | Title | Corporate Name of Client | Agency | Agency City |
|---|---|---|---|---|---|---|---|---|---|---|
| GRAND LIA | HeimatTBWA\ Germany | Berlin | GERMANY | Production & Post-Production | Grand LIA | HORNBACH | No Project without Drama | HORNBACH Baumarkt AG | HeimatTBWA\ Germany | Berlin |
| Gold | HeimatTBWA\ Germany | Berlin | GERMANY | Production & Post-Production | Direction | HORNBACH | No Project without Drama | HORNBACH Baumarkt AG | HeimatTBWA\ Germany | Berlin |
| Gold | HeimatTBWA\ Germany | Berlin | GERMANY | Production & Post-Production | Editing | HORNBACH | No Project without Drama | HORNBACH Baumarkt AG | HeimatTBWA\ Germany | Berlin |
| Gold | HeimatTBWA\ Germany | Berlin | GERMANY | Production & Post-Production | Performance/Casting | HORNBACH | No Project without Drama | HORNBACH Baumarkt AG | HeimatTBWA\ Germany | Berlin |
| Gold | HeimatTBWA\ Germany | Berlin | GERMANY | Production & Post-Production | Production Design | HORNBACH | No Project without Drama | HORNBACH Baumarkt AG | HeimatTBWA\ Germany | Berlin |
| Gold | Filmakademie Baden-Württemberg | Ludwigsburg | GERMANY | Production & Post-Production | New Director | Voices of Children | If I Could Fly | Voices of children | ||
| Gold | LePub | Milan | ITALY | Production & Post-Production | Cinematography | Desperados | Guao Guao | Desperados | LePub | Milan |
| Gold | LePub | Milan | ITALY | Production & Post-Production | Performance/Casting | Desperados | Guao Guao | Desperados | LePub | Milan |
| Gold | Grey Mexico | Mexico City | MEXICO | Production & Post-Production | Cinematography | Newspaper la Unión y Artículo 19 | The Shooting | Newspaper la Unión y Artículo 19 | Grey Mexico | Mexico City |
| Gold | Grey Mexico | Mexico City | MEXICO | Production & Post-Production | Direction | Newspaper la Unión y Artículo 19 | The Shooting | Newspaper la Unión y Artículo 19 | Grey Mexico | Mexico City |
| Gold | SAMY Alliance | Madrid | SPAIN | Production & Post-Production | 2D Animation | PETA | Being Vegan is Good Sh*t! | PETA | SAMY Alliance | Madrid |
| Gold | FCB London | London | UNITED KINGDOM | Production & Post-Production | Direction | Andrex – Get Comfortable | First School Poo | Kimberly-Clark | FCB London | London |
| Gold | AMVBBDO | London | UNITED KINGDOM | Production & Post-Production | Editing | Essity/Bodyform | Never Just a Period | Essity Bodyform | AMVBBDO | London |
| Gold | TBWA\Media Arts Lab | Los Angeles | UNITED STATES | Production & Post-Production | CGI Animation | Apple | Flock | Apple | TBWA\Media Arts Lab | Los Angeles |
| Gold | TBWA\Media Arts Lab | Los Angeles | UNITED STATES | Production & Post-Production | Visual Effects | Apple | Flock | Apple | TBWA\Media Arts Lab | Los Angeles |
Award | Entrant | Entrant City | Country | Category | Sub-Category | Brand | Title | Corporate Name of Client | Agency | Agency City |
|---|---|---|---|---|---|---|---|---|---|---|
| Gold | LePub | Milan | ITALY | Music Video | Best Music Video | Desperados | Guao Guao | Desperados | LePub | Milan |
| Gold | TBWA\Media Arts Lab | Los Angeles | UNITED STATES | Music Video | Production Design | Iván Cornejo | Intercambio Injusto | Apple | TBWA\Media Arts Lab | LATAM |
| Gold | PRETTYBIRD | Culver City | UNITED STATES | Music Video | Direction | Kendrick Lamar | Squabble Up | Kendrick Lamar |
